Palm Beach County Hotel and Lodging Association Joins FRLA: FRLA proudly announces its amalgamation with the Palm Beach County Hotel and Lodging Association, rebranding the unit as the FRLA Palm Beach Chapter. The combined organization represents Palm Beach and Hendry counties. “As the tourism industry continues to flourish, this partnership will strengthen the hospitality industry’s voice locally and at the state level,” FRLA President & CEO Carol Dover said. “This merger is an exciting time to get involved and connect with powerful industry leaders.”
