Interact with Visitors at the Official Florida Welcome Centers

Providing fresh citrus juice, clean restrooms and friendly service as you enter the state, the five Official Florida Welcome Centers welcomed more than 2.7 million visitors to Florida in 2015. Located at the state entry lines on I-10, US231, I-75, I-95 and at the State Capitol, these Welcome Centers provide a warm experience for visitors and a unique opportunity for businesses to get their message in front of prospective guests. Did you know that roughly 30% of visitors that stop at the  Welcome  Centers  don’t  have  finalized  vacation  plans as they begin their travels? This stat presents an excellent opportunity for businesses to market themselves to visitors and drive them to book additional nights and new experiences during their stays.

Getting involved at the Official Florida Welcome Centers is  easy.  There  is  truly  something  for  everyone.  Brochure rack space display tops the list as an inexpensive way to get information about your businesses to visitors. On average a guest will pick up 10 to 14 brochures, so having a presence at the entrance to the state becomes very important. In fact, 34% of travelers modified their trip due to the information they received at a Florida Welcome Center. Another cost- effective way to entice visitors is through VISIT FLORIDA’s Transparency Lease Program. Backlit transparency space is available to prominently displayed photos of your business, event or promotion on the Welcome Centers’ walls.  These displays are available for 12 month leases, but special event leases  can  also  be  arranged  with  the Visitor  Services  staff. VISIT FLORIDA Marketing Partners also receive a discount on both of these programs.

For businesses that want a more engaging experience with travelers, there are sponsorship opportunities for a Kids Corner, designed to entertain and educate children while parents seek out  travel  information.  Similarly,  there’s  an  opportunity  to  “Own  a Welcome Center.” Limited only by your company’s imagination, your company  can  display  buildouts  and  banners,  provide  literature  and giveaways, and make a real impact on travelers as they pass into Florida. These opportunities are open to VISIT FLORIDA Marketing Partners only  and  offer  great  exposure  through  an  immersive  experience  for everyone that walks through the Welcome Center’s doors.

VISIT FLORIDA also welcomes you to join us each season for our Welcome Center festivals. These events are open to both Marketing Partners and Web Partners/Non-Partners and allow businesses to share an 8’x2’ table with an industry member and bring giveaways, coupons, brochures, characters and specials to interact directly with visitors! These events are on a first-come, first-served chance at putting your business front and center with guests as they enter the state.

With millions of visitors making the stop on their way into the state at  VISIT  FLORIDA’s  Welcome  Centers,  participating  in  programs to get their attention is a must. As new opportunities are frequently available, it’s a great idea to head over to www.VISITFLORIDA.org/ planner  to  review  available  Welcome  Center  programs.  You’ll  also find  contact  information  and  program  details  for  everything VISIT FLORIDA offers.

To stay connected, follow our corporate blog, Sunshine Matters. Subscribe today at sunshinematters.org, and connect with our social media channels!

For questions and more information, contact at [email protected].

Orlando Mayor and City Commissioner Visit Opportunity Jobs Academy

It’s been an exciting week for Opportunity Jobs Academy in Orlando. Orlando Mayor Buddy Dyer visited Edgewater High School in Orlando on Tuesday to teach and speak with students from the Opportunity Jobs Academy about his career and gave an update on the City. We were excited to see some of our Engage Orlando team members, some of which are mentors in the program, in the room with the Mayor and students.

Additionally, City Commissioner Robert Stuart, who has met with our Engage Orlando team in the past, joined the Mayor to speak about his career path.

Mayor Dyer OJA

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Opportunity Jobs Academy

 

Engage Orlando Helps Mentor Opportunity Jobs Academy Students

On Monday, April 4, City Commissioner Tony Ortiz visited an Opportunity Jobs Academy class at Edgewater High School to speak with students about his career path.

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Commisioner Ortiz

Opportunity Jobs Academy is run through the City of Orlando, and is a partner program of After School All Stars. OJA matches high school students with mentors in the hospitality industry that teach students real world, life skills for entering the job market. This past year, OJA held two classes and matched 27 students with 27 mentors from around the community. OJA held two graduation ceremonies and any student that was seeking a job found placement through the program. The summer class was also featured on Channel 9 News. The spring 2016 class started in February and many of FRLa’s Engage Orlando members have been mentors to students.

Additionally, Red Lobster Director of Communications & External Relations, and Engage Orlando member Erica Ettori came and spoke about the importance of solving workplace issues, resumes, and the importance of good communication skills.

Erica Ettori

 

Great Florida Events Update

FRLA’s Great Florida Events program, is sponsoring several events this spring designed to draw Florida residents to unique events happening across the state.

Stay and play!


Sun ‘n Fun International Fly-In & Expo, Lakeland

Sun ‘n Fun International Fly-In & Expo will be held April 5-10, 2016 in Lakeland.  This event celebrates all things aviation.  Click here for details.

Sun N Fun


FSU Spring Game, Orlando

Next is the FSU Spring Game in Orlando at the Citrus Bowl.   This is a big weekend in Orlando on April 8-9, 2016.  There are several events surrounding the Spring Game including the Friday Night Block Party on “I” Drive featuring a free concert with the Velcro Pygmies.  The Marching Chiefs and FSU Cheerleaders will be there, too, to heat up the Nole spirit!  Saturday morning, before the game, enjoy the FSU Spring Game FanFest at the Citrus Bowl’s Tinker Field.  This event is free and offers games, inflatables, face painting and a lot more!  The game starts at 3pm and is sure to be a great time!  Find out more here.

FSU Spring Game


Vilano Beach Dish N Fish, Vilano Beach, St. Augustine

Head to St. Augustine on April 16, 2016 to enjoy the fun at the Vilano Beach Dish N Fish.  Touted as a “culinary tourism” event, this food and music festival also includes a culinary competition for high school students.  Don’t miss it!  For more information visit Vilano Beach.  Vilano Beach is a Florida Main Street community.

Vilano Beach


Downtown Brew, Orlando

Visit the historic Church Street District, a Main Street program, to enjoy the 4th Annual Downtown Brew on April 16, 2016.  Known as the Best Beer Festival in Orlando, head on over to take part in the festivities!  There will be more than 40 different types of beer, food and fun.  Stay and play at local hotel partners to have a big time!  Find out more here.

Orlando


Savor the EDGE, St. Petersburg

Enjoy all that the EDGE District, a Florida Main Street program, has to offer on April 21, 2016.  Hit the Green Bench Brewing Company and enjoy music, a fashion show, craft beer, food specialties from the EDGE District restaurants and an After-Party.  Play and then stay in this unique area of St. Petersburg.  Need more information?  Visit the EDGE.

Savor the Edge


 

SunFest, West Palm Beach

SunFest is the largest waterfront concert in the Southeast.  Held from April 27-May 1, 2016, you are sure to find one of your favorite bands in concert.  Musicians from the 80’s through today will be playing:  Duran Duran, Alabama Shakes, Meghan Trainor, Train, Death Cab For Cutie, Jason Derulo, Steve Aoki, G-Eazy, The Roots, Fitz & The Tantrums, Rick Springfield, and more will be playing.  Visit SunFest for more information.

SunFest


South Walton Wine & Food Festival, South Walton Beaches

SOWAL Wine & Food Festival is a favorite of Floridians and for good reason.  With more than 800 wines, bunches of celebrity wine makers and special guests, a culinary village, wine and food seminars, a charity wine auction, songwriters and so much more, you won’t want to miss this destination event.  The Festival is held April 28-May 1, 2016. Click on sowalwine.com for more information.

SoWalWine Pour


Key West Songwriters’ Festival, Key West

KWSF is the largest songwriters’ festival of its kind in the world.  The schedule includes 200 performers, 50 shows and 5 days and nights of great music and the story behind the songs.  Held May 4-8, 2016 in the southernmost spot in the US, you won’t want to miss this one!  Need more info?  Visit the Festival here.

Guthrie Trapp and Jack Ingram perform at the Ocean Key Sunset Pier Kick Off Party presented by SunTrust Bank during the Key West Songwriter's Festival on May 6, 2015, in Key West, FL. (Erika Goldring Photo)


 

Spring Concert Series, Tallahassee

“Do you feel like I do?”  Peter Frampton will be playing at the Capital City Amphitheater at Cascades Park in Tallahassee on May 28, 2016.  This new outdoor venue has hosted some great shows since opening, and Peter Frampton is certain to be fun.  Spend the weekend in Tallahassee.  Watch one of the greatest guitarists in rock and roll history in a new outdoor venue!  Need more information?  Go to Visit Tallahassee

 

Stay tuned to frla.org/great-florida-events for more information about our upcoming events!

Engage Orlando Highlights Women Leaders in Hospitality

As a National Reputation Initiative for the month of March,  Engage Orlando is highlighting Women’s Empowerment Month and collecting stories of  women leaders in the hospitality industry located in the central Florida area.  The women showcased below are great examples of leaders in our industry.


 

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Jeanne Harbin, Director, Hill of Beans Coffee Company, Inc./Ellie Lou’s Brews & BBQ

Path to current position

“I worked weekends throughout high school and tenure at the University of Florida. I was promoted to management, during my collegiate years, completed my internship with the company and was promoted to General Manager upon graduation. Two years later, I was promoted to Director.”

The best advice you ever received or lesson you learned 

“Lead by example and surround yourself with great leaders.”


 

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Tracey Murling, General Manager, Red Lobster

What others have to say about Tracey:

“I always tell people that Tracey is an example of the ‘total General Manager Package,’” said Ingrid Hebel, Vice President of Operations for Red Lobster’s Southeast Division. “Anyone spending time around her can learn from her personable instruction, no matter the level. Her employees and Managers have always rated Tracey as the top General Manager in the region to work for. She is not only caring and passionate about her work, but she is also an incredible leader that invests time in others and is always there when needed.”

Best advice:

“It’s so important to keep an eye on service and quality, frequently measuring and adjusting when necessary to adapt to any situation.”


 

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Vui Nguyen, District Manager, Kobe Steakhouse

The restaurant industry in one word:

“HOSPITALITY: Hospitality is the extra human touch on top of the excellent services given to our guests. Especially here at Kobe’s, where guests are seated at a communal table and are entertained by a skill chef cooking their meal on a hibachi the table.”

What you value the most about working in a restaurant that you couldn’t find elsewhere:

“It is the people business from managing employees, co-workers and guests. It’s the fast-paced nature of restaurants combined with service aspect and something as enjoyable and passionate as food that sets restaurants apart from other service industry jobs. Things get heated, you need to think on your feet, and you need to smile the entire time – it can be a draining job, but the things you learn and the people you meet are worth your time.”


 

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Alison Sanchez, Executive Assistant Manager for the Rooms Division, The Ritz-Carlton, Orlando Grande Lakes

Best advice learned: 

“Trust the process and your mentors, re-invent yourself with every job change, act the role you want to be, have your own board of directors and invest in them as they invest in you.”

The restaurant industry in one word:

“Inspiring!”

Favorite thing about the restaurant industry/your job: 

“No day is ever the same and I get to create excellence with amazing talent all around me!”


 

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Jennifer Lugo, Executive Assistant, 4R Restaurant Group LLC.

Favorite thing about the restaurant industry/your job:

“Networking with people who share your passion and enthusiam for food service.”

The restaurant industry in one word:

“Evolving”

What you value most about working in a restaurant that you couldn’t find elsewhere:

“The constant learning and new opportunities.”


 

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Karen Englund, Director of Sales and Marketing, Grande Lakes Orlando – The Ritz-Carlton and the JW Marriott

The best advice you ever received or lesson you learned:

“Be flexible, and keep all options open. This applies in so many ways: how you work with others, how to manage your career, how you grow your business, etc.”

Favorite thing about the restaurant industry/your job:

“Working with a team of world class professionals to help to create memories and exceptional experiences for our guests.”

The restaurant/Hotel industry in one word:

“Dynamic”


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Heather LeFebvre, General Manager, Tijuana Flats

Path to current position:

“I started with Tijuana Flats three years ago as a Third Manager. I came in eager and ready to make a difference, not only for myself but the environment I was entering.  I got to know the people I was working with, focused on the guests and got out into the community to set up spirit nights with local schools and organizations to grow sales.

A year after being with the company, I was promoted to Assistant General Manager.  I took my energy and passion for the restaurant industry and focused on the necessary steps needed to achieve personal growth.  I shadowed my General Manager for the next two years and put my effort into learning every detail of how to properly run our restaurant.  In the past month, I was ecstatic to hear that I had been promoted to General Manager of the Metrowest Tijuana Flats.”

The restaurant industry in one word:

“Challenging!”


 

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Brandy Blackwell, Senior Marketing Manager, Tijuana Flats

The best advice you ever received or lesson you learned:

“Never say no, you never grow by staying in your comfort soon.  Always learn as much as possible and never become complacent. Work harder than anyone else.”

Favorite thing about the restaurant industry/your job:

“Every day is different and is a challenge.  It’s always evolving which keeps things interesting.”

What you value most about working in a restaurant that you couldn’t find elsewhere:

“The interaction with people- from employees to our customers, they are the bread and butter of Tijuana Flats.  I also love knowing that my contributions make a direct impact on our company.”

New Millennium Insurance Claims

Do you have the proper coverage to protect you from “new millennium” claims?

The new year is a perfect time to think about protecting one of your major assets – your business. In today’s world, claims other than the traditional fire, theft, and slip and falls are becoming commonplace.

Employment Practices Liability Insurance provides coverage for sexual harassment and discrimination claims, defense costs for wage and hour claims, and more. Cyber Liability Insurance protects against credit card fraud, identity theft, and many penalties/fines from credit card companies.

If you have an E. Coli outbreak, is your loss of income protected? What about a media campaign to help minimize negative press? Many owners do not realize that there is coverage available for situations like this that can happen to any size restaurant.

Prevention is always the best medicine, so verify that your food safety training and employee handbooks are up-to-date. Verify that you have a certified alcohol compliance training program in place as liquor liability claims are becoming more prevalent in today’s litigious world.

Don’t fall victim to automatically renewing your insurance policies without a thorough review. Policies are not all created equal and it is important to know both coverages and exclusions. Just because a policy is titled “Employment Practices Liability,” for example, doesn’t mean that it covers all risks mentioned above as many exclude defense costs for wage and hour claims.

Reach out to an experienced insurance professional who specializes in the restaurant industry to review your coverages. Your business may depend on it!

– Tony Davenport, Vice President /SE Region
Restaurant Programs of America

VISIT FLORIDA Grant Application Cycle Opens in December

Did you know that VISIT FLORIDA has a program in place which awards grants to help businesses market themselves and promote tourism in the State of Florida? If your hotel or restaurant hosts local events, or engages the community in a way that has significant economic impact in the tourism industry, you may consider applying for a VISIT FLORIDA Small Business Grant.

The Small Business Grant only has two easy-to-meet requirements to apply: Your business must be a Small Business Marketing Partner with VISIT FLORIDA and must not exceed $1.25 million in gross revenue annually. Your hotel or restaurant will also qualify if registered as a 501(c)(3) organization under IRS guidelines. This grant is a dollar for dollar matching grant, awarding up $5000 to a small business for the purpose of publicizing their tourism advantages in the State of Florida. This money can be used for marketing your business to promote tourism to Florida, from revamping your website to advertising an event your property hosts to draw in more visitors.VF Apply Now Button

In addition, VISIT FLORIDA administers the following grants:
• City-wide Meetings & Conventions Grant
• Advertising Matching Grant
• Cultural, Heritage, Rural and Nature Tourism Grant
• Minority Convention Grant

VISIT FLORIDA’s grant application cycle opens every December and closes in February. The application must be completed online; full details for the various grant programs can be found HERE including a list of prior year grant recipients.

VISIT FLORIDA also provides many marketing programs in addition to grants which can help businesses engage visitors and boost visitation. A Marketing Partnership with VISIT FLORIDA is a cost-effective and easy way to participate because it provides a host of benefits, including a robust listing on our website and in the Official Florida Vacation Guide. In addition to these features, you can also request posts to display on VISIT FLORIDA’s social media channels, furthering your reach to Florida visitors. Other benefits that indirectly help you target potential patrons include access to visitor research and free online hospitality training for front-line employees.

Visit the Online Marketing Planner to review opportunities to maximize your advertising budget and reach target audiences. Marketing Partners receive discounts on advertising and co-op programs ranging from 20% to 40% off, too! Some programs of interest include brochure distribution at the Official Florida Welcome Centers, a TripAdvisor Homepage Takeover, and World Travel Market. Opportunities in the planner are updated frequently, and include programs of all price ranges, so there is something for everyone’s budget.

VISIT FLORIDA’s goal is to maximize the economic impact of travel and tourism to Florida. By offering resources to businesses such as yours, we aim to empower you to continue bringing in more patrons to your hotels and guests to your restaurants. Join VISIT FLORIDA today!VF Apply Now Button
Article by Kate Chunka and Duncan Graham

Kate Chunka is the Partner Relations & Industry Communications Manager at VISIT FLORIDA®
Duncan Graham is the Partnership Services Coordinator at VISIT FLORIDA ®

Free WiFi: So Much More Than a Customer Service

When it comes right down to it, there are only three ways to increase same-store revenues: get more customers, get existing customers to return more often, or get them to spend more on each visit either by selling them more product or by charging more for what they are already buying. Anything else is just a variation on one of those basic themes.

Sales promotion has long been used to drive these sorts of customer behaviors. Until recently, however, a challenge has been that it is often hard to target promotions to specific customers in order to maximize response and minimize waste. Promoting blindly can be costly. A coupon in the newspaper or dropped to a mail route may reach new prospects, but also risks discounting existing customers who would have been happy to pay full fare. These aren’t the results that stores want or need.

But what if you had the ability to identify and segment customers based on traits such as how often they visit your location, how long they stay, or how much they spend while they’re there? And what if you could target specific customers and trigger promotions automatically based on such behaviors? Three recent advances have made this easy for single- and multi-location stores alike, and explain the current surge in location-based customer analytics and marketing.

Click the button below to continue reading this article!

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Request for Letters of Interest Osceola County

We’re proud to present opportunities for our members to grow their businesses throughout Florida. Below, is information on a Request for Letters of Interest from our friends in Osceola County.

  • This request includes a minimum of three hotel sites on properties owned by the County. Two of the hotels are planned for a major entertainment venue development and another hotel is included in a high-tech research mixed-use development.
  • Interested parties will need to register as a Vendor with Osceola County. Please see this FLYER for more information. Additionally, please note, this solicitation will be released in January 2016.
  • Interested parties please contact Rebecca Jones, Procurement Services Director directly. Her contact information is:
    • Rebecca Jones, CPPB, CPPO
      Procurement Services Director
      Osceola County BOCC
      1 Courthouse Square, Suite 2300
      Kissimmee, Florida 34741
      v. (407)742-0928
      f. (407)742-0901
      EMAIL

Have a Happy and Safe Holiday Season!

The holidays are quickly approaching, and restaurants and bars need to exercise extra caution during this time of year. From Thanksgiving through New Year’s, business increases, bartenders and servers are rushed, and customers tend to relax and participate in more celebrations that include alcohol. Servers and sellers of alcoholic beverages must be diligent in following protocol to ensure its safe and legal sale and service. Below are some basic reminders to ensure a safe, happy, healthy, and profitable holiday season.

  1. Be sure your alcohol compliance training is current. If it’s not or if you’re unsure, call Christy Crump at RCS at 850-224-2250 x252.
  1. Ask for ID from everyone who appears under the age of 30. Remember that acceptable forms of ID for the sale and service of alcohol are a state issued ID, a state issued or foreign driver’s license, a passport, and a U.S. military ID. Check the ID carefully for expiration date, birth year, and any sign that it could be fake or altered in any way. If you have any concerns about the validity of an ID, be sure a manager is involved.
  1. Be sure servers count drinks served to customers within a specific timeframe. Know what a drink is (1.5 oz. liquor, 5 oz. wine, 12 oz. beer), and be familiar with how quickly men and women usually become intoxicated. Avoid overserving, and you reduce liability for the server and the business.
  1. Watch for signs of intoxication such as slurred speech, stumbling, irrational behavior, loud voice, overly friendly and/or flirtatious. Slow or stop service before the customer loses control or is overserved. Offer food and nonalcoholic beverages as an alternative.
  1. Be sure managers are alerted and/or involved when cutting off a customer’s alcohol service, preventing a customer from driving drunk, and controlling behavior that may affect other customers.
  1. Plan ahead for taxis. Have taxi company numbers readily available to give to customers who should not be driving, and know if free taxi service is available in your area.

Follow these tips, and your customers, staff, and business will have a safer and happier holiday season.

If you have questions or concerns as you move into the busy holiday season, don’t hesitate to contact your RCS regional manager or RCS director of operations, Christy Crump at [email protected] or 850.224.2250 x252.