SEO is Always on the Menu

Search Engine Optimization is a competitive and ever-changing landscape. Any article claiming to know the secrets can be out of date before it goes to print. There are, however, some SEO trends restaurants can’t ignore and some advice that seems increasingly evergreen.

Voice Search

One SEO trend for everyone, including restaurants, that’s becoming a de facto norm is voice search.  Voice search brings with it some new challenges. For example, a voice search tends to use different language than a typed search: we tend to construct proper sentences for Alexa and Siri instead of the two or three keywords we type in a browser. Fortunately, the things you can do to optimize for voice search are also the things you should be doing anyway.

Which restaurants are near me?

Searches for food and voice searches have some things in common: they are often localized, immediate and mobile-based. It is imperative that your restaurant have both a Google My Business listing and a fast, mobile-optimized website. Page speed has been a factor in search rankings for some time but indications are it is even more important for voice searches. A quicker, secure (HTTPS) more mobile-centric website will rank higher in any situation.

Mark it up.

No, I don’t mean raise your prices. I mean use the restaurant-specific markup from Schema.org. What’s that? It’s a way to indicate to search engines which pieces of standardized content they are reading. For example: hasMenu lets you specify if you publish a menu, and if so, whether it is a document or text. (Please don’t make potential clients zoom in to a photo of your menu that you took with your phone.) It even lets you specify whether you have different menus for lunch or dinner. Other examples include opening hours, payments accepted, address and which languages are spoken. All of these could help differentiate your listing in a voice search for a ‘local eatery that is open now, serving lunch’. When the user gets served the right menu for the time of day, your conversion chances will rise.

Curate Your Reputation

There is also schema mark up for customer reviews which, when implemented, can result in star ratings showing under your search listing. Imagine a search for ‘5-star restaurant near me.’’ If your site includes properly-marked review content, you’ll be in the running.

Of course, in all these searches, you’ll be competing with services such as Yelp!, which is why reputation management is a critical part of SEO. You need to be monitoring those reviews. Intervene with the negative ones, and foster the positive ones. Consider a service such as Yext for monitoring directories and external reviews. Manage them correctly and you can let Yelp! do the SEO work for you.

Looking for more content like this? Check out the latest issue of the Florida Restaurant & Lodging magazine here.

 


This week’s blog comes from Jeremy Spinks, Vice-President of Online Design at FRLA member BowStern Marketing Communications. BowStern is a fully-integrated marketing firm headquartered in Tallahassee and specializing in innovative, memorable, and results-driven campaigns for clients across the globe.

2018 Cabinet Elections Could Change Florida’s Political Landscape

Your mailbox is overflowing with mailers, your inbox is exploding with exposés, and the political commercials are never-ending. From local commission seats to Florida’s Cabinet, candidates are working overtime to define themselves and their opponents in an effort to win your vote. It’s enough to make you want to hide your head under a pillow until the election is over. Resist the urge! Your vote is crucial, and it will play a pivotal role in the next chapter of Florida’s policy and politics.

We’ve told you about the many constitutional amendments and given you the information you need to cast your vote on those issues. While the amendments are each important, they are certainly not the only items on what’s positioned to be a very long ballot in November. All of the seats in the Florida House and half the seats in our Senate are up for grabs. And, for the first time in a very long time, every single seat on Florida’s Cabinet is open and competitive. It is no exaggeration to say that this election could significantly change the political trajectory of our state.


What is the Cabinet?

Florida’s Cabinet is comprised of the Governor, Attorney General, Commissioner of Agriculture, and Chief Financial Officer.  Together, they make decisions on key issues such as the environment, land use, taxation, investment, and clemency.

Who’s running in these races?

While some of these races have several candidates, we’ve focused on the front-runners. For a complete list of candidates in all elections, check out this search page from the Florida Department of State.

Governor

While there are several candidates in the race for Florida’s Governor, Ron DeSantis (R) and Andrew Gillum (D) are presently leading the pack and running in a very tight race. DeSantis served as a Congressional representative for Florida’s sixth district, and Gillum currently serves as the mayor of Tallahassee.

Attorney General

For the position of Attorney General, Ashley Moody (R) and Shawn Shaw (D) have received their respective parties’ nomination. Moody is a former prosecutor and judge in Florida’s Thirteenth Judicial Circuit, which is in Hillsborough County. She holds degrees from the University of Florida and Stetson University. Shaw is the former Insurance Consumer Advocate for Florida and represents portions of Hillsborough County as the District 61 Representative in the Florida House.

Commissioner of Agriculture

In the Commissioner of Agriculture race, Matt Caldwell (R) is facing off against Nikki Fried (D). Caldwell and Fried are both life-long Floridians. Caldwell has worked as a real estate appraiser and has served in the Florida House of Representatives since 2018, representing the 73rd District from 2010 – 2012 and the 79th District since 2012. Fried is an attorney who served as the head of the Felony Division in the Alachua County Public Defender’s Office. In private practice, she defended homeowners against foreclosure in 2007-2008.

Chief Financial Officer

Florida’s current Chief Financial Officer, Jimmy Patronis (R), is running against Jeremy Ring (D). Patronis is a partner in Capt. Anderson’s, an historic seafood restaurant owned and operated by his family, and he served in the Florida House of Representatives until he was appointed CFO following the resignation of Jeff Atwater. Ring is a former tech start-up executive, having opened the first East Coast office of Yahoo! from his New York apartment. He has served in the Florida Senate from 2006 till 2016, first representing District 31 and then District 29.


What does this all mean for me?

It is likely (but certainly not guaranteed) that legislative control will remain in the hands of the Republicans, who have enjoyed control of the Cabinet for quite some time. However, the potential for Democratic presence in or even control of the Cabinet creates the possibility of a changing political landscape. Your vote helps decide Florida’s direction.

If you need to register to vote, look up your polling place, figure out who’s running for what, or track election results, the Florida Division of Elections can help you with that. Visit and take advantage of this one-stop-shop for all the information you need to participate in the democratic process during these mid-term elections.

Get out from under that pillow and vote. You can even vote early! Make sure you get to the very end of that very long ballot and ensure your voice is heard.

Lucky Number 13?

A breakdown of the 13 proposed Constitutional amendments

on your November ballot


With 13 proposed amendments on the ballot for Floridians this November, there is a lot of change for voters to consider. To help you understand what your options are, FRLA’s Governmental Relations team researched the proposed amendments and broken them down into simpler terms. This guide is intended to help our members cast informed votes and thereby wield one of the most powerful tools in democracy. If you’d like to read the full text of any amendment, simply click on the title.

It is important to note that FRLA does not take a position on all amendments. However, for proposals that will have a significant impact on our industry, we did let you know what our recommendations are. As always, if you have questions about any legislation, please feel free to reach out to Governmental Relations team at 888-372-9119 ext. 228.

 


 

Amendment One

Title: Increased Homestead Property Tax Exemption

Summary: Homestead property is the property on which your permanent residence is located. If passed, Amendment One would increase the homestead exemption by exempting the assessed valuation of homestead property greater than $100,000 and up to $125,000 for all levies other than school district levies.

A YES vote supports the increase in homestead exemption.

A NO vote maintains the homestead exemption at its current level.

FRLA has not taken a position on Amendment One.


Amendment Two

Title: Limitations on Property Tax Assessment

Summary: Currently, property tax assessments on non-homestead real property are limited to no more than a 10% increase every year. ‘Non-homestead real property’ is any property that does not have a homestead exemption, including commercial property. This limitation of annual increases to property tax assessments on non-homestead real property is set to expire in 2019. The proposed amendment would make the limitation permanent.

A YES vote supports a permanent cap on the property tax assessments of non-homestead real property, limiting the assessments on non-homestead real property to an increase of no more than 10% every year.

A NO vote removes the cap on assessments on non-homestead real property. Starting January 1, 2019, the yearly increase on assessments would not be limited.

FRLA recommends voting YES on Amendment Two.


Amendment Three

Title: Voter Control of Gaming

Summary: The proposed amendment would establish that additional casino gambling may only be authorized under Florida law through a vote by citizens’ initiative. The amendment does not interfere with federal law regarding gaming compacts.

A YES vote would establish that casino gambling may only be authorized by a vote of Florida’s citizens, through the mechanisms established in the Constitution.

A NO vote would give the legislature the authority regarding casino gambling in Florida.

FRLA recommends voting YES on Amendment Three.


Amendment Four

Title: Voting Restoration Amendment

Summary: This proposed amendment would automatically restore the voting rights of felons once they have completed all terms of their sentence. This does not include felons convicted of murder or sexual offenses.

A YES vote supports the automatic restoration of voting rights for felons.

A NO vote maintains the current requirement that a felon’s civil rights must be restored before he or she can be allowed to vote.

FRLA has not taken a position on Amendment Four.


Amendment Five

Title: Supermajority Vote Requried to Impose, Authorize, or Raise State Taxes or Fees

Summary: Currently, the legislature is authorized to raise taxes or fees by a majority vote. This amendment would require that any taxes or fees proposed by the state legislature must be adopted by a two-thirds vote of the House and Senate. This amendment does not allow the state legislature to adopt a tax or fee that is otherwise prohibited by the Constitution. It does not apply to taxes and fees levied by local government entities.

A YES vote requires the state legislature pass taxes and fees by a two-thirds majority of both the House and Senate.

A NO vote allows for taxes and fees to be adopted by a majority vote of both the House and Senate.

FRLA has not taken a position on Amendment Five.


Amendment Six

Title: Rights of Crime Victims; Judges

Summary: This proposed amendment creates certain rights for victims of crimes and establishes processes by which victims can enforce these rights. Further, it raises the mandatory retirement age for judges from 70 to 75 years of age.

A YES vote supports specific rights for crime victims and raises the mandatory age of retirement for judges.

A NO vote opposes the adoption of specific rights for crime victims and keeps the mandatory retirement age for judges at 70 years of age.

FRLA has not taken a position on Amendment Six.


Amendment Seven

Title: First Responder and Military Members Survivor Benefits; Public Colleges and Universities

Summary: This proposed amendment has three parts. First, it would grant mandatory benefits and educational fee waivers to qualifying survivors of certain first responders and military personnel who die in the performance of their official duties. Next, it would require a supermajority vote of university trustees and state university board of governors to raise fees and tuition.  Finally, it establishes the state college system as a constitutional entity.

A YES vote grants mandatory benefits and educational fee waivers to qualifying survivors of first responders and military personnel, requires a supermajority vote to raise university and state college fees and tuition, and establishes the state college system as a constitutional entity.

A NO vote does not grant mandatory benefits and educational fee waivers to qualifying survivors of first responders and military personnel and maintains the current governance practices for universities and state colleges.

FRLA has not taken a position on Amendment Seven.


Amendment Eight has been removed from Florida’s ballots.

Amendment Eight

Title: School Board Term Limits and Duties; Public Schools

Summary: This proposed amendment has three parts. First, it establishes a term limit of eight consecutive years for school board members. Next, it requires the legislature to adopt laws that will promote of civic literacy. Finally, it states the district school board will exercise control over only those free public schools established by the district school board.

A YES vote supports term limits for elected school board officials and requirements for civic literacy. A YES vote further supports permitting the state to control free public schools not established by the school board.

A NO vote opposes term limits for school board members and requirements for civic literacy. A NO vote reserves control of all free public schools to the school board of the district, regardless of who established the school.

FRLA has not taken a position on Amendment Eight.


Amendment Nine

Title: Prohibits Offshore Oil and Gas Drilling; Prohibits Vaping in Enclosed Indoor Workplaces

Summary: This amendment proposes the prohibition of offshore drilling beneath all state-owned waters between the mean high water line and the edge of the state’s furthest territorial boundary. Further, this amendment proposes adding a prohibition on vaping devices to the existing provisions that prohibit smoking in indoor work spaces. It also allows local government entities to adopt more restrictive vaping regulations.

A YES vote prohibits offshore drilling and vaping in indoor workplaces.  Further, it allows for more restrictive local regulations on vaping.

A NO allows offshore drilling and vaping in indoor workplaces.

FRLA recommends voting YES on Amendment Nine.


Amendment Ten

Title: State and Local Government Structure and Operation

Summary: This amendment proposes the legislative session start in January during even-numbered years. It proposes the creation of the Office of Domestic Security and Counterterrorism within the Florida Department of Law Enforcement. It requires the existence of Department of Veterans’ Affairs. It ensures the election of sheriffs, property appraisers, supervisors of elections, tax collectors, and clerks of court in all counties, and removes the ability of charter counties to eliminate or make changes to these offices.

A YES vote supports: January legislative session start in even years, the creation of the Office of Domestic Security of Counterterrorism, the required existence of the Department of Veterans’ Affairs, the election of listed constitutional officers, and the elimination of the ability of charter counties to eliminate or change the constitutional officers.

A NO vote allows but does not require the existence of the Department of Veterans’ Affairs. Further, a NO vote allow constitutional officers to be selected by means other than election, and it permits charter counties the continued ability to change or eliminate constitutional officers.

FRLA has not taken a position on Amendment Ten.


Amendment Eleven

Title: Property Rights; Removal of Obsolete Provision; Criminal Statutes

Summary: The amendment proposes the elimination of discriminatory language in regards to real property rights. It also specifies that if a criminal statute is repealed, the repeal does not affect prosecutions of that crime if those prosecutions took place prior to the repeal. It allows for the amendment (or change) of a criminal statute to affect prosecutions or penalties for crimes committed before the amendment. It eliminates the high speed rail requirement.

A YES vote supports: the removal of discriminatory language, clarifying the impact of amendment and repeal on criminal prosecution and punishment, and removing the high speed rail requirement.

A NO vote retains existing language regarding real property and retains the high speed rail requirement. It further retains the current language regarding the impact of repeal and amendment on criminal prosecution and punishment.

FRLA has not taken a position on Amendment Eleven.


Amendment Twelve

Title: Lobbying and Abuse of Office by Public Officers

Summary: This amendment supports additional regulations and restrictions regarding lobbying following public service or judicial service. It also prohibits public officers and employees from using their positions to garner a disproportionate benefit for themselves or their families.

A YES vote prohibits public officers, agency heads, and judicial officers from lobbying for compensation before specified bodies during their term of service and for a period of six years following their term of service. It establishes a prohibition against using one’s public position for disproportionate benefit to oneself or one’s family.

A NO vote opposes the adoption of additional lobbying restrictions and ethical regulations.

FRLA has not taken a position on Amendment Twelve.


Amendment Thirteen

Title: Ends Dog Racing

Summary: This amendment proposed an end to dog racing in Florida.

A YES supports phasing out dog racing in Florida.

A NO vote allows for the continuation of dog racing in Florida.

FRLA has not taken a position on Amendment Thirteen.