Meet our January Member of the Month

 

 

Meet Chip and Amanda Evans.

They are the proud owners of Willie Jewell’s Bar-B-Q in Tallahassee, Florida, and FRLA’s first ever Member of the Month.

These members have been actively engaged in FRLA since they joined in June 2018. With a passion for giving back, Chip and Amanda have taken advantage of FRLA’s involvement in the community. Chip says, “We try and give whenever we can. FRLA has been good about plugging us in. This is where the opportunities to give are.”

In October 2018, Hurricane Michael devastated the Panhandle. Victims of this disaster were left homeless, without food, water, power, or clean clothes. Along with other FRLA members, Chip and Amanda headed to Marianna to provide hot, fresh food and necessities to the community members in need.

From help with the hurricane to volunteering time and food with Vet Events Tally and other organizations, Chip and Amanda always go the extra mile to give. Regional Director Nick Lowe noted that they are “members who understand what it really means to serve others.”

Thank you, Chip and Amanda, for all you do for FRLA and the community.

To see what they had to say about FRLA, check out their Member of the Month video below.

 

Table 16 Is Now a Temporary Office

Considerations for Transforming Your Bar or Restaurant into a Temporary Coworking Space

While “traditional” office coworking spaces have flourished for years, a new trend is emerging to transform restaurants, bars and lounges into coworking environments. Several companies are now focused on converting well-located, but underused restaurants and bars into daytime pop-up offices complete with accessible electrical outlets, high-speed Wi-Fi and complimentary coffee. Bar and restaurant owners benefit by receiving a passive source of income during a period of the day their space would otherwise sit empty. In an industry known for fierce competition and razor-thin margins, transforming into a temporary coworking space can net a bar or restaurant 20% or more in additional revenue. That extra cash can be a lifesaver for fledgling eateries facing steep competition, increasing rents and labor costs.

Since coworking operators do not need to spend significant funds reconstructing a restaurant, they are able to offer their customers lower membership fees than traditional office coworking operators. Working out of a high-end restaurant or lounge with soundproofing offers members a quiet respite from noisy, overcrowded coffee shops and offices. Meanwhile, coworking members offer restaurants and bars a built-in market for happy hour and dinner service.

The temporary coworking model has proven successful, but like any new venture, hospitality operators should consider the business and legal risks before agreeing to lease or sublease their space.

Many new businesses fail and coworking operations are no different. Prior to executing any agreement, restaurant and bar owners should perform their due diligence and consider the coworking operator’s experience, reputation and leadership. You want to work with reputable operators with successfully-operating locations. Ask to speak with the owners of those locations. Check if complaints have been filed against the coworking company with the state or local department of consumer affairs or chamber of commerce. You should consider staffing requirements. While the coworking operator should have its employees onsite during operating hours, you may also want your own managers present.

Working Out an Agreement

If your bar or restaurant leases its space, you should first review the lease prior to entering into any agreements. Most leases include language prohibiting subleasing without the landlord’s prior written consent. Where the lease strictly forbids subleasing, you may consider approaching the landlord to discuss an accommodation. Many landlords understand the difficulty of operating a consistently profitable bar or restaurant and would rather work with you than deal with a default and the additional expenses of re-renting a space.

Property owners can enter into a lease agreement with the coworking company or opt for a non-traditional structure such as a joint venture or licensing. Your agreement can incorporate profit-sharing but should also clearly delineate roles and responsibilities.

Regardless of the business structure, your agreement should require proof of the coworking company’s insurance coverage naming the bar or restaurant as an additional insured. The agreement should contain language indemnifying your bar or restaurant from liability arising from the acts of the coworking company and its customers.

Security for You and Your Guests

Restaurant and bar owners should also consider enhancing security and surveillance systems and ensure that any alterations to the space performed by the coworking company comply with applicable laws and regulations.

With the continued rise of the gig economy, temporary coworking spaces are exploding in popularity. A carefully drafted agreement with a coworking operator can help ensure a successful and profitable relationship for years to come.

Looking for more content like this? Check out the latest issue of the Florida Restaurant & Lodging magazine here.

 


This week’s blog was written by Herman R. Lipkis of Holland & Knight, a global law firm with more than 1,250 lawyers in 27 offices throughout the world. Established in Florida, the firm has eight offices throughout the Sunshine State and provides representation in litigation, business, real estate, and governmental law. Mr. Lipkis can be reached at herman.lipkis@hklaw.com.

SEO is Always on the Menu

Search Engine Optimization is a competitive and ever-changing landscape. Any article claiming to know the secrets can be out of date before it goes to print. There are, however, some SEO trends restaurants can’t ignore and some advice that seems increasingly evergreen.

Voice Search

One SEO trend for everyone, including restaurants, that’s becoming a de facto norm is voice search.  Voice search brings with it some new challenges. For example, a voice search tends to use different language than a typed search: we tend to construct proper sentences for Alexa and Siri instead of the two or three keywords we type in a browser. Fortunately, the things you can do to optimize for voice search are also the things you should be doing anyway.

Which restaurants are near me?

Searches for food and voice searches have some things in common: they are often localized, immediate and mobile-based. It is imperative that your restaurant have both a Google My Business listing and a fast, mobile-optimized website. Page speed has been a factor in search rankings for some time but indications are it is even more important for voice searches. A quicker, secure (HTTPS) more mobile-centric website will rank higher in any situation.

Mark it up.

No, I don’t mean raise your prices. I mean use the restaurant-specific markup from Schema.org. What’s that? It’s a way to indicate to search engines which pieces of standardized content they are reading. For example: hasMenu lets you specify if you publish a menu, and if so, whether it is a document or text. (Please don’t make potential clients zoom in to a photo of your menu that you took with your phone.) It even lets you specify whether you have different menus for lunch or dinner. Other examples include opening hours, payments accepted, address and which languages are spoken. All of these could help differentiate your listing in a voice search for a ‘local eatery that is open now, serving lunch’. When the user gets served the right menu for the time of day, your conversion chances will rise.

Curate Your Reputation

There is also schema mark up for customer reviews which, when implemented, can result in star ratings showing under your search listing. Imagine a search for ‘5-star restaurant near me.’’ If your site includes properly-marked review content, you’ll be in the running.

Of course, in all these searches, you’ll be competing with services such as Yelp!, which is why reputation management is a critical part of SEO. You need to be monitoring those reviews. Intervene with the negative ones, and foster the positive ones. Consider a service such as Yext for monitoring directories and external reviews. Manage them correctly and you can let Yelp! do the SEO work for you.

Looking for more content like this? Check out the latest issue of the Florida Restaurant & Lodging magazine here.

 


This week’s blog comes from Jeremy Spinks, Vice-President of Online Design at FRLA member BowStern Marketing Communications. BowStern is a fully-integrated marketing firm headquartered in Tallahassee and specializing in innovative, memorable, and results-driven campaigns for clients across the globe.