Celebrate National Travel & Tourism Week with FRLA at the Northeast Florida Tourism Outlook!
Tourism is one of Florida’s most powerful economic drivers. In 2024, our state welcomed a record-breaking 142.9 million visitors — a 1.6% increase over 2023 and the highest annual visitation in Florida’s history. Tourism contributes an impressive $127.7 billion to Florida’s economy and generates $17.1 billion in state and local tax revenue.
Join us as we hear from our regional experts — your local tourism marketing agencies — on the latest strategies and initiatives bringing leisure, business, and group travelers to our area. Discover how to connect with these agencies, access valuable resources, and leverage their efforts to drive more guests to your hotels and restaurants.
Let’s work together to keep Florida’s tourism industry thriving!
Our session will be moderated by Brenna Dacks, Northeast Florida Representative from VISIT FLORIDA, the state’s official tourism marketing agency. She will lead a panel discussion featuring our local Destination Marketing Organization (DMO) leaders:
- Paul Beirnes, Amelia Island Convention & Visitors Bureau
- Michael Corrigan, Visit Jacksonville
- Susan Phillips, St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau
Event Details:
Wednesday, May 7, 2025
9:00 – 10:30 AM
Southbank Hotel Jacksonville Riverwalk
1515 Prudential Drive, Jacksonville, FL 32207
9:00 – 9: 20 AM – Networking
9:20 – 9:30 AM – Welcome
9:30 – 10:30 AM – Panel
Event Cost: FREE
Sponsored by:
Let’s Strike Up Some Fun!
Get ready to roll into an unforgettable afternoon because one of our most popular events is back and better than ever! Join the FRLA’s Space Coast Chapter for the 9th Annual Bowling Tournament, where the fun is “strikingly” good! This is the perfect opportunity for team building while mingling with industry peers and colleagues. Indulge with good food, refreshing beverages, and get your hands on some fabulous raffle prizes. Let’s celebrate the industry and strike up some fun because there’s absolutely no time to “SPARE”!
Event Details:
Tuesday, June 17, 2025 **NEW DATE**
2:00-3:00 p.m. – Team Check in
3:00-5:30 p.m. – Tournament Play
Bowlero Melbourne, 1099 N Wickham Road Melbourne, FL
Bowling registration includes:
- Shoe rental, ball, two games, soda, and a large pizza for each team.
- One draft beer or house wine per player
- Awards – 1st and 2nd Place, Team Spirit, and Best Team Attire
- Raffles throughout the afternoon
Tournament Cost:
Team of Six: $225
Single Bowler: $30
Spectator: $25
REGISTER NOW
*Registration Deadline: 6/12/25*
Sponsorship Opportunities:
Event & Tournament T-Shirt Sponsor – $500
(Opening welcome at event, display
signage with corporate logo, plus six tournament bowlers)
Lane Sponsor – $350
(Signage at sponsored lane, plus one team of three tournament bowlers)
*Raffle items and donations are greatly appreciated*
Contact:
Dannette Lynch, FRLA Regional Director (727) 642 – 3404 or [email protected]
**THIS EVENT HAS SOLD OUT**
Get ready to roll into an unforgettable afternoon because one of our most popular events is back and better than ever! Join the FRLA’s Pinellas Chapter for the 4th Annual Bowling Tournament, where the fun is “Strikingly” good! This is the perfect opportunity for team building while mingling with industry peers and colleagues. Indulge with good food, refreshing beverages and get your hands on some fabulous raffle prizes. This year’s event takes place during National Tourism week, so let’s celebrate the industry and and strike up some fun because there’s absolutely no time to “SPARE”!
Event Details:
Tuesday, May 13, 2025
2:30 PM – Team Check in
3:00 – 5:00 PM – Tournament Play
Liberty Lanes, 114014 Starkey Road Largo, FL
Tournament Cost:
Team of Five: $180
Single Bowler: $50
Spectator: $25
Registration Includes:
- Bowling registration includes shoe rental, ball, two games,
unlimited soda and a large pizza for each team
- One domestic beer per player
- Awards- 1st and 2nd Place, Team Spirit and Best Team Attire
- Raffles throughout the afternoon
Deadline: May 9, 2025
Sponsorship Opportunities:
Event & Tournament T-Shirt Sponsor: $750
Opening welcome at event, prominent logo on tournament t- shirt, display signage with corporate logo, plus five tournament bowlers.
Lane Sponsor: $350
LED display signage at sponsored lane, corporate logo on tournament t-shirt, plus one team of five tournament bowlers.
RAFFLE ITEM DONATIONS ARE APPRECIATED!
Join FRLA Broward once again as we celebrate education in hospitality! We are thrilled to present student scholarships and teacher awards in support of Hospitality, Tourism, and Culinary programs. For over a decade, our annual fundraisers and events have been instrumental in providing scholarships, curriculum, textbooks, supplies, and much more. This year we continue to offer scholarships to collegiate culinary and hospitality students.
We believe this will accelerate aspiring graduates to pursue a hospitality career in Broward County.
Event Details:
May 5, 2025
8:30 – 10:00 AM
Renaissance Ft. Lauderdale West Hotel
1230 S. Pine Island Rd. Plantation, FL 33324
Event Pricing:
Members: $55
Future Members: $75
Sponsorship Opportunities:
PRESENTING SPONSOR $5,000
SCHOLARSHIP SPONSOR $2,000
TEACHER AWARD SPONSOR $1,000
BRONZE SPONSOR $500
To become a sponsor or request more info, contact Rozeta Mahboubi at [email protected].
The 2nd Annual Hillsborough ROSE Awards
October 9, 2025
Renaissance Tampa International Plaza Hotel
Welcome to the highly anticipated 2nd Annual Hillsborough ROSE (Recognition of Service Excellence) Awards! This illustrious occasion celebrates the remarkable efforts of frontline Hospitality professionals who consistently exceed expectations in delivering exceptional service. These individuals truly epitomize the unwavering commitment of the region to curate unforgettable experiences for each and every visitor. We cordially invite you to be a part of this prestigious event as we pay tribute to these outstanding champions who are shaping the landscape of hospitality with their dedication and passion.
Evening Itinerary:
5:30 PM – Red Carpet Arrival
6:00 PM – ROSE Awards Reception (Cash Bar)
6:20 PM – Nominee Group Photo
6:30 PM – ROSE Awards Ceremony & Dinner
Business/Cocktail Attire Requested
Are you currently working alongside a dedicated team member who embodies qualities of reliability, passion, and exceptional customer service? Someone who consistently goes the extra mile beyond their regular duties? If so, we invite you to shine a spotlight on their outstanding contributions by nominating them for a prestigious ROSE Award!
Nomination Deadline: October 2, 2025
Thank you to our Sponsors:
Join the FRLA Miami-Dade Chapter on April 9th for the Spring Hospitality Mix & Mingle! Enjoy light bites and cocktails at the elegant Drake’s in JW Marriott Brickell from 5:30 – 7:15 PM. Bring your business cards for a chance to win door prizes!
Tickets:
$25 – FRLA Members
$40 – Non-Member Guests
AI for Hospitality Leaders – Navigating the Changing Landscape
Join the FRLA Hillsborough and Pinellas Chapters for the FIRST Hospitality Forward meeting – an exclusive tech empowerment event designed for hospitality leaders! Hospitality Forward is brought to you in collaboration with the Florida-Israel Business Accelerator. Our very first meeting will dive into the exciting world of Artificial Intelligence and its inevitable influence on the future of the hospitality industry.
Register today and join your industry colleagues on April 28th from 8:30 – 10:30 AM at the Grand Hyatt Tampa Bay for AI for Hospitality Leaders – Navigating the Changing Landscape.
Registration:
(Breakfast Included)
$40 – Single Event Registration
$99 – Register for All THREE Meetings
Upcoming Meetings:
• June 2025 – Customer Obsessed
– Learn how to create unforgettable customer experiences and drive growth.
• September 2025 – Hack-Proof Your World
– Learn how to protect your business from online threats.
Inquire About Sponsorships Opportunities!
Contact FRLA Regional Director, Dannette Lynch, at [email protected] or 727-642-3404.
This event has SOLD OUT!
ENJOY A DAY OF GOLF IN SUPPORT OF
FLORIDA’S HOSPITALITY INDUSTRY
October 9, 2025
Breakers West Country Club
1550 Flagler Parkway, West Palm Beach, FL 33411
Registration & Breakfast 8 AM | Shotgun 9 AM
Tournament sells out every year – Space is limited.
SPONSORSHIP OPPORTUNITIES:
Title Sponsor $5,000 | Two Foursomes/4-Hole Signs
Gold Sponsor $2,500 | Two Foursomes/2-Hole Signs
Silver Sponsor $1,750 | One Foursome/1-Hole Sign
Bronze Sponsor $1,500 | One Foursome/Logo on Banner Signage
Team of Four $1,250 | Team of Four
Tee/Hole Sponsor $600 | Tee Sign Sponsor
Individual Player $315 | One Player
Sponsorships are due by August 15th for inclusion on tournament signage.
For additional information contact Jodi Cross at [email protected] or (561) 410-0035.
Mark your calendar for June 26, 2025, and join the FRLA Chapter for a networking event at Harry and the Natives! Connect with fellow hospitality professionals, share ideas, and build relationships in a relaxed and welcoming atmosphere. This in-person event is a great opportunity to expand your network and learn from others in the industry. Don’t miss this chance to mingle, enjoy great food, and have a fantastic time with like-minded individuals. See you there!
Please Bring Your Business Card for Two Free Drinks (Beer/Wine) & Hors d’oeuvres.
Event Details:
Thursday, June 26, 2025
5:00 – 7:00 PM
Harry and the Natives
11910 SE Federal Hwy
Hobe Sound, FL
Event Pricing:
FRLA Members: $25
Future Members: $40
Advanced Registration Required!
Deadline: June 20, 2025
Sponsored By:
Join the FRLA Broward Chapter on April 16th at The Easton Rooftop! Mix and mingle with top hospitality leaders while enjoying an evening with gorgeous views. Don’t miss this chance to expand your network and build new opportunities! Bring your business cards and prepare for a productive evening connecting with colleagues in the industry.
Event Pricing:
$20 – Members
$40 – Future Members
Brand Visibility Opportunity:
Purchase a tabletop to display products, signage or offer samples, & logo email blast.
$150 – Tabletop
(* Price includes (1) admission. FRLA Broward Members Only)
Space is Limited!
