Tag: Heartland

Shift Your Sales Strategy to Online

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Social distancing has increased the adoption of online shopping as people spend more time at home. Thus, having an e-commerce presence has never been more important to reduce the distance between you and customers. Yet, many small businesses are still not using the internet to conduct business. In fact, 36% of U.S. small businesses don’t have a company website, according to Small Business Trends. Now is the time to get online, or to refresh your e-commerce presence if you already have one.

Remind consumers they can still shop with you, even from a distance

A website is a must-have for any business right now. Consumers spending more time at home still need to shop. And you need to be able to accept payments for purchases online.

Break down physical walls

Whether connecting via a mobile-friendly website or a mobile-ordering app, consumers are increasingly engaging with businesses from their sofa. A website makes your business accessible from anywhere in the world by potential customers that have an Internet connection.

Create another marketing channel

A website is an online billboard. It gives you another chance to introduce people to your offerings and another way to find you. Existing customers can refer you to their friends and relatives using only your web address.

Interact with customers in the way that they choose

According to the National Restaurant Association, 54% of adults order directly from a website or mobile app because of the customer experience it provides. Joan can pre-order meals from her favorite restaurant on her mobile device and simply pull up to the curbside parking spot to pick up. Zack will pick up his meal in-store, but pre-ordering helps him bypass the line. Ted can order food delivered to the comfort of his home and avoid crowds altogether.

Stay in contact with customers

A website provides two-way communication with potential customers. If you have just added delivery as a service, be sure to talk about it. Encourage your customers to leave feedback on your products and service. Your customers may be on self-quarantine, but that doesn’t mean you can’t stay connected and continue providing excellent service.

An online presence can keep your business going when people are practicing social distancing and cities are enacting stay in place. When fears pass, your website will continue to be a valuable asset that can change and improve your business in the future.

 

About Heartland
Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN), a Fortune 500 Company. Learn more at heartland.us.

Do You Love Your Point of Sale?

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With Valentine’s Day approaching, love is in the air. But if you’re not in love with your point of sale (POS) because it’s unreliable and hard to deal with, it’s time for a change. Breaking up with your POS doesn’t have to be messy. Look for these telltale signs that you and your POS are no longer compatible.

Your POS isn’t cloud-based

If your POS system isn’t operating in real time, you’ve lost the ability to see an immediate and complete picture of what’s happening at your business, what isn’t happening, and what absolutely needs to happen in terms of day-to-day operations. For example, a traditional POS requires you to run reports from an in-store terminal, so your ability to make data-driven business decisions is limited to when you’re at a business location. Having real-time sales and inventory information in the palm of your hand wherever you are is a game changer. That immediacy can only be provided by a POS system connected to the cloud. To stay competitive, moving to the cloud-based POS becomes a necessity, not a luxury.

Your POS isn’t user-friendly

Does your staff hate using your POS when it comes to voids, refunds, split payments, modifiers, and last-minute changes to order details? If your staff has bad user experiences on your POS, chances are your guests have too. A well-designed POS increases staff productivity. For example, it is far quicker for a staff member to punch an order into an iPad and send it directly to the kitchen or bar than to write it down.

Your POS system doesn’t accept all payment options

If your POS isn’t keeping up with all of the rapidly expanding ways customers want to pay, you’re missing out on sales. Payment technology is evolving at leaps and bounds: EMV chip cards, Apple Pay. Google Pay, Samsung Pay and more. Supporting the methods guests prefer to pay is fundamental to your ability to serve them, including digital wallet, pay-at-the-table and pay by guest app options. Your POS should serve that expectation, too.

Your POS makes data vulnerable to attack

Data attacks on POS systems in hotels, restaurants, and foodservices are notoriously common. To protect you and your customers, your POS must have the latest security measures. An investment in a cloud-based POS system that is PA-DSS compliant, and partnering with payment partners who support these strict standards, helps you avoid data breaches. In turn, this helps you avoid the costs associated with attacks, which are significant.

Your POS system is unreliable

Outages and hardware issues can occur at the worst possible moment. The question is: How do these circumstances affect your POS? Can you continue to serve guests during an outage? If not, this is yet another sign that your POS needs to be replaced. Modern POS technology provides performance that legacy systems can’t match. They’re designed to perform flawlessly (99.999%), and you can continue taking orders and payments even if the internet goes down.

Your POS system doesn’t meet guest expectations

Flexibility is key to a great guest experience. If your POS doesn’t connect easily with loyalty programs, self-serve kiosks, and provide electronic receipts, it’s not connecting with how your guests want to interact with your business. For instance, your POS should allow guests to be served and billed right where they are. It should integrate with loyalty apps, and split a bill between customers and various modes of payment. If your POS solution is letting you down in these areas, it’s time to say goodbye.

Your POS isn’t supported by the right partner

Have you had issues or questions which required you to contact your POS provider? Did that partner immediately resolve these issues, or did a delay cost you sales? As the most critical tool in your store, any questions about your POS system should be answered promptly in person, via phone, chat, email and a 24/7/365 support center. You should never have to go it alone.

 

About Heartland
Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN), a Fortune 500 Company. Learn more at heartland.us.

Make 2020 a Breakout Year!

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January means new opportunities to do new things. If increased business success is at the top of your 2020 bucket list, take these five steps to make that wish come true. They will amp-up business to create a more prosperous New Year.

1. Create a website

If you’re part of the third of small businesses that still don’t have a website, make this the year you add one. Your customers expect it. They need to be able to find you. Thirty percent of consumers won’t even consider a business without a website. With a website, you’re reaching people even when you’re asleep and selling products all the time — not simply between your brick and mortar hours of 9 a.m. and 5 p.m.

Without a website, the chances of showing up on the search engine results are zero. But if you have a site, you can optimize it for search engines and increase your chances of appearing at the top of Google’s results. Why is that important? A vast majority of customers use their smartphones and tablets to decide where to go and what to buy. If you don’t have a visible website, customers simply go elsewhere.

2. Be Social

Have you been putting off getting your business on social media? With more than three billion people using social media, you can’t afford not to be social any longer. Make 2020 the year you join the crowd. Platforms like Instagram, Facebook and YouTube are perfect digital spaces to showcase your business, products and promotions. Plugging into social media gives you new ways to connect with your customers, hear what they want you to offer more of, and promote your website.

3. Get Mobile-Friendly

Is your website mobile friendly? Most visitors to your web page are reaching it through a smartphone or tablet these days. Make it part of your e-commerce strategy this year to optimize your website for small screens. After all, no one wants to squint to read a website or scroll ten times to find your phone number.

4. Find Your Marketing Voice

If you’re using the same marketing strategy year over year and getting mixed results, it’s time to change things up. Your business can’t be everything for everyone. Instead of casting a wide net, use sales records from your in-store POS, mobile app and online store to define exactly who your target customers are. Once you’ve zeroed in, make sure to use email marketing to reach out to customers about upcoming promotions. Seventy-two percent of consumers say email is their favorite method of communication with companies they do business with, and 61 percent like to receive promotional emails every week from businesses.

5. Fine Tune Your Customer Service

Every year, you should be looking at all of your customer touch points – from the counter to curb to doorstep and online – to ensure you’re providing gold-star customer service experiences. Seven out of ten consumers spend more with companies that provide excellent customer service. And if that isn’t reason enough, consider that it’s five times more expensive to acquire new customers than to retain existing ones. Adopt these five resolutions and you’ll get your business off on the right foot by helping more customers discover you throughout the New Year.

 

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN), a Fortune 500 Company. Learn more at heartland.us.

Ready to modernize payroll? These technologies can help.

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Are you one of almost 30 percent of businesses still using payroll technology more than 10 years old? If so, your days of working with paper timesheets, punch cards and physical time clocks should be over.

Luckily for today’s entrepreneur, modern technology makes payroll administration easier and more affordable than ever. You can use cloud-based platforms, automated workflows and mobile-friendly apps to accurately manage payroll on the go, and assure compliance.

Payroll administration is a lot more than just handing out checks. Cloud-based payroll systems make it easy to share data, work remotely and stay up to date on ever-changing labor laws and requirements. They simplify data collection to determine how someone should be paid, how benefits time is managed, how taxes are withheld and paid, and how compliance and reporting is conducted.

Here are five ways technology is simplifying payroll management, reporting and compliance.

Powered by the cloud

Software updates and data backups are automatic, and keep you current with tax compliance and other regulations. Convenient, remote access eliminates the need to be at the office to run payroll. And with your payroll and Human Resource Information System (HRIS) data stored in the cloud, in a single system, you have better, more secure control over sensitive data such as Social Security numbers, compensation, benefits and address information.

Increased process automation

When multiple people are inputting the same information across a spectrum of applications, the risk for inaccuracies increases. Payroll automation creates error-free data by eliminating this manual and redundant entry. Additionally, modern payroll software accesses all relevant information necessary to automatically adhere with ever changing federal, state and local tax codes, wage rates and more.

Bio-metric time tracking

Employees today can clock in or out with their phone, iPad or the web using facial recognition and GPS. This eliminates “buddy punching” and records late arrivals, early departures and unplanned absences. Geo-Fencing is used to draw boundaries around the site where employees can clock in and clock out so you always know the exact location of an employee. Recorded time punches are automatically sent to payroll.

Online employee engagement

Self-service and a greater focus on the employee experience are hallmarks of modern payroll systems. Today’s self-service portal enables employees to track their time, update personal information and manage their benefits on their laptop or mobile device – without ever having to contact another person. Mobile apps also allow employees to remotely access schedules, swap and cover shifts (with manager approval) and request dates/times to take off. Additionally, job seekers can apply to open positions via text to make it easier for you to recruit new hires. Applicants can fill out and submit forms online. The hiring process needs no face-to-face time with an applicant until the final interview.

Unified data access

Having different systems talk to each other makes payroll much easier to manage. The data belonging to the areas of benefits administration, payroll, deductions, taxes, staff reviews and more is today integrated and consolidated across platforms so you can quickly access and reference it.

These payroll technology advancements can save you substantial time and money, and also do a better job of keeping you compliant with current labor laws, tax regulations and filing requirements. Upgrading your legacy payroll system will have you working smarter, not harder, and you’ll be asking yourself “why didn’t I make the change sooner.”

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.

Stop Overpaying in Taxes

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This one credit provides substantial savings.

About $1 billion in tax credits are claimed each year under the Work Opportunity Tax Credit (WOTC) program. Sadly, many restaurants and lodging businesses are unaware of the program or simply don’t take advantage of it.

WOTC was founded in 1996 by the Small Business Protection Job Act to reduce the federal tax liability of employers who hire from “targeted groups” that commonly face significant obstacles to employment. In return, businesses receive compensation for hiring these workers.

WOTC offsets the costs of hiring a new worker. This should be welcomed news for the hospitality industry, where the turnover rate approaches 75 percent and businesses spend $1,200 per employee on training.

Here are five common reasons why businesses miss out on WOTC money.

  1. Failure to screen applicants

While there is no limit to the number of new hires employers can claim for WOTC tax credits, businesses often fail to screen new employees to see whether they meet the certification criteria. The remedy is to screen new employees when on-boarding new hires to determine WOTC eligibility. Doing so can save you thousands of dollars in tax savings each year.

  1. Short submission window

The federal government requires that WOTC applications be processed within 28 days from the applicant’s hire date. Thus, it’s important to identify candidates immediately upon being hired to take the swift action needed. An integrated workforce management solution can make it simple and fast to capture all necessary WOTC information and promptly submit the documentation to qualify for the tax credits.

  1. Unsure who qualifies

Over 20 percent of workforce qualifies for WOTC, and you wouldn’t know if you were hiring eligible applicants. Many of the questions to determine eligibility would not come up in an interview. For instance, three-quarters of the program’s beneficiaries are food stamp recipients. So it’s important to have a system in place for new hires to access and complete WOTC qualification.

  1. Need a tax liability to benefit

It’s a misconception that you must use your WOTC credits immediately or need a tax liability to benefit. Once an eligible applicant is certified, the credit can be applied to estimated quarterly tax payments. You can carry the credit forward up to 20 years, and companies may keep the credits on their books as an asset in a possible sale.

  1. Don’t understand potential savings

WOTC tax credits can substantially reduce the total amount of money you owe to the IRS. You can claim between $2,400 to $9,600 for each qualifying new hire depending on which target group the employee falls under. The only catch is that your new team member must work a minimum of 120 hours within the first year in their hired role to qualify. After 120 worked hours, you can claim a credit equal to 25 percent of the new hire’s first year of qualified wages. After 400 hours, a tax credit equal to 40 percent of their first year of wages can be claimed.

When looking for a payroll provider, make sure they have the ability to screen new hires during on-boarding to determine WOTC eligibility, flag candidates, and can assist you in completing and submitting applications within the required timeframe to secure your tax credits.

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.

Is email marketing part of your recipe for success?

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It takes more than great food to get customers into your restaurant. It also takes a healthy serving of email marketing.

Email marketing is the most effective way to incentivize your best customers to spend more money with you, win back diners who haven’t been to your business in a while, and attract people that have never visited. For example, 44 percent of people check their email for a deal from a company they know, whereas only 4 percent will go to Facebook.

It may come as a surprise that social media is not the preferred way most consumers shop for promotions and deals. Research compiled by Campaign Monitor reveals that 72 percent of people would rather receive brand content through email, while just 17 percent look to social media platforms.

With that in mind, here’s some tips on how to leverage email marketing to keep your restaurant busy year-round.

Collect email addresses

To connect with potential diners, you’ll first need to collect their email information. Embed an email signup form on your website. Sweeten the deal by offering customers that opt-in a free appetizer or desert that they can use the first time they eat with you. Additionally, you can do a drawing for a free meal and ask people to enter by leaving their business card.

Also ask for email information when people order online and make reservations. And when they book a table, ask if it’s a special occasion so you can send birthday and anniversary emails later. Also print your email signup URL on all receipts.

Make your words count

Below are some topics to include in emails:

  • Highlight new and seasonal menu items, specials and themed menu nights
  • Tell the story of how your restaurant got started
  • Introduce subscribers to the restaurant owners, chefs and staff members
  • Give tips on food preparation
  • Show off interviews, reviews and positive coverage
  • Celebrate your customers
  • Provide discounts, deals and coupons
  • Ask customers for reviews and to send in ideas for new menu items

Another idea is embedding a video that shows how you create a recipe in your kitchen. On this surface, this may seem like you’re giving away secrets, but most people don’t visit your restaurant because they are incapable of cooking for themselves. They come for the food, convenience, atmosphere, and quality service. Recipes get people thinking about your restaurant, and eating there.

Emails should always point people to your website and information about your location, operating hours, how to order online and make reservations, as well as details about private dining or catering, gift cards and loyalty program. In addition, don’t forget to create an irresistible subject line that compels people to open your emails, otherwise it will be dead in the water.

Timing is everything

Develop a predictable email cadence without being spammy. Today, 87 percent of customers prefer to receive restaurant email marketing messages at least monthly – and 63 percent want them weekly. For a happy medium, send 3-4 emails per month. The time and day you send email marketing matters, too. Research finds that late mornings on Tuesdays and Thursdays are the best time to send emails. The worst day and time are Sunday afternoon.

Pay attention to email marketing analytics to see which emails work best and when you’re getting the most opens and clicks, then use this information to tweak your approach.

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.