VISIT FLORIDA and Partners Work to Create Memorable Experiences for Visitors

There really is no other place like Florida! When people think of the Sunshine State, they imagine beaches, springs, trails, campgrounds, theme parks, hotels, shopping and culinary delights, but Florida is about experiences, making connections and memories.

With record numbers of visitors to the state, it is more important than ever that VISIT FLORIDA works together with its partners to help create these experiences. To help make these connections, VISIT FLORIDA relies on its private sector, state agency and trade association partners, like the Florida Restaurant and Lodging Association. VISIT FLORIDA’s vision is to establish Florida as the No. 1 travel destination in the world and we can accomplish this together.

Tourism supports Florida’s economy, creates jobs for residents, and its economic impact is felt across the state. Year after year, Florida has welcomed a record number of out-of-state visitors, and based on the latest economic impact study, these visitors spent $112 billion and supported 1.4 million Florida jobs. According to the Florida Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $2.15 in tax revenue is generated.

Each year, Florida Tourism Day gives the industry a chance to come together in Tallahassee to talk with legislators about the impacts of tourism on the state’s economy. Working with FRLA, VISIT FLORIDA looks forward to a successful legislative session for the tourism and hospitality industry. The industry’s hard work makes a difference in the experience visitors have in Florida and keeps them coming back! VISIT FLORIDA’s goal is not just to share sunshine, but to brighten the lives of all.

Some of the benefits of partnering with VISIT FLORIDA include marketing tools, hospitality training, industry contacts, discounts, promotions, partner to partner benefits and increased marketing exposure to visitors. VISIT FLORIDA works to leverage marketing for its partners through a number of creative and affordable co-op opportunities such as digital and print advertising, domestic and internationally targeted social media, video content production and more.

To learn more about the resources available to Florida tourism businesses, go to VISITFLORIDA.org.


Article found in the Florida Restaurant and Lodging Magazine Spring 2019 Edition

Empowering Florida’s Hospitality Industry Through Free Online Training

Did you know that VISIT FLORIDA offers free online training to empower front-line employees in the hospitality and tourism industry?

The Online Hospitality Training Program, launched in partnership with the Florida Restaurant and Lodging Association in 2015, offers two course modules focused on employee tools needed to create memorable moments for the millions of visitors who travel to Florida to discover our world-renowned beaches, attractions, natural wonders, and incredible dining, shopping and entertainment venues.

The training curriculum strengthens and grows guest satisfaction across markets and drives repeat visits, ultimately creating more jobs and professional growth opportunities in the state. Front-line employees are instructed in industry-vetted topics designed to increase their knowledge of tourism in Florida and help them better understand the diversity of the Sunshine State’s visitors.

The courses available are The Power of One: Creating Memorable Guest Experiences in the Sunshine State and Resolving Guest Conflict. Each contains training, activities, and a demonstration of knowledge. After successfully completing the training, participants take a 25-question multiple-choice final exam.  Achieving a score of 80 percent or greater earns the participant a VISIT FLORIDA certificate of completion. Upon completion of the training, employees will be empowered to make lasting, positive impressions on visitors that will not only keep them talking for weeks about their exceptional experience during their visit to Florida, but also have them making plans for their next one.

This hospitality training is free to VISIT FLORIDA Marketing Partners and engaged members of official Destination Marketing Organizations, with a promo code required to access each module. To request codes for front-line employees, email training@VISITFLORIDA.org. To learn more about VISIT FLORIDA’s hospitality training program, check out VISITFLORIDA.org/training.

Looking for more content like this? Check out the latest issue of the Florida Restaurant & Lodging magazine here.


This week’s blog comes from our partner at VISIT FLORIDA, the state’s official tourism marketing corporation. VISIT FLORIDA works to establish Florida as the top travel destination in the world in order to maximize the economic impact of tourism and travel to the Sunshine State.