Florida Tourism Day 2026

FLORIDA TOURISM DAY 2026

During Florida Tourism Day, you’ll have the opportunity to engage with legislative leaders and connect with policymakers to advocate for the issues that directly affect your business and keep our industry thriving. Your presence in Tallahassee speaks volumes about the strength and significance of our industry.

Together, we are #HospitalityStrong!

REGISTRATION

*Ticket price of $125 includes all items listed in the event schedule below.

 

 

ACCOMODATIONS

  1. Courtyard by Marriott Tallahassee Downtown/Capitol ($199/night)
    1018 Apalachee Parkway Tallahassee, Florida, USA, 32301
    *Room block closes December 20th.
    CLICK HERE FOR GROUP RATE
  2. DoubleTree by Hilton Hotel Tallahassee ($319/night)
    101 South Adams Street Tallahassee, FL 32301
    *Room block closes December 19th.
    CLICK HERE FOR GROUP RATE
  3. Hotel Indigo ($294/night)
    826 West Gaines Street Tallahassee, Florida 32304 United States
    *Room block closes December 30th. Once the event dates are entered the group rate will populate.
    CLICK HERE FOR GROUP RATE

EVENT SCHEDULE

January 20, 2026

  • Welcome Reception

January 21, 2026

  • 8:30AM-10:00AM: FRLA Member Breakfast and Meeting: Dunlap Champions Club-University Room Level 6 and Kearney Osceola Grille
  • 10:30AM-12:30PM: Florida Tourism Day Briefing and Luncheon: Dunlap Champions Club-Grande Ballroom Level 3
  • 12:45PM-1:00PM: Buses depart from Dunlap Champions Club to Florida State Capitol
  • 1:30PM-5:00PM: Legislative Appointments: Florida State Capitol
  • 5:00PM-8:30PM: Florida Tourism Day VIP Reception: FRLA Headquarters

LEGISLATIVE AGENDA

Click Here

SPONSORSHIP OPPORTUNITIES

Click Here

QUESTIONS?

2025 FLORIDA TOURISM DAY HIGHLIGHT VIDEO

Golf Invitational

 

FRLA’s Golf Invitational is the premier executive experience and annual fundraiser. This two-day exclusive event includes opportunities to network with top industry leaders, and support FRLA programs.  All proceeds benefit FRLA programs and initiatives.

 

CLICK HERE TO LEARN MORE!

 

Fall Board Meeting & Gala

OCTOBER 20-22, 2025
HENDERSON BEACH RESORT, DESTIN, FL.

FRLA board members, chapter presidents and representatives, past state chairs, at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

REGISTRATION

 

 


*Enter your contact information and then select your ticket type (board meeting + gala or gala only). You can add additional guests upon checkout. If you are a sponsor, please enter your promo code upon checkout.

ACCOMODATIONS

Henderson Beach Resort, Destin, FL. 
200 Henderson Resort Way, Destin, FL. 32541

CLICK HERE TO ACCESS THE ROOM BLOCK

If you have any issues with the room block please call reservations at 855-741-2777. 

AGENDA

CLICK HERE TO VIEW FULL AGENDA

SPONSORSHIP OPPORTUNITES

CLICK HERE FOR SPONSORSHIP OPPORTUNITES

QUESTIONS? CONTACT:

Ashley Gholston, Director of Industry Relations & Corporate Events- [email protected]
Ashley Jackson, Director of Membership Marketing- [email protected]  

 

 

Winter Board Meeting & Hospitality Stars of the Industry Gala

JANUARY 9-11, 2025
SUNSEEKER RESORT, PORT CHARLOTTE, FL.

FRLA board members, chapter presidents and representatives, past State chairmen and chairwomen, and at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

REGISTRATION

*Registration is now closed. Please contact Ashley Gholston at [email protected] for more information. 

ACCOMODATIONS

Sunseeker Resort
5500 Sunseeker Way, Port Charlotte, FL. 33980

*The room block is now closed. Please contact Ashley Gholston at [email protected] for more information. 

AGENDA

CLICK HERE FOR FULL AGENDA

QUESTIONS? CONTACT:

Ashley Gholston, Director of Industry Relations & Corporate Events- [email protected]
Ashley Jackson, Director of Membership Marketing- [email protected]  

 

Summit

FRLA’s Summit is back for its 13th annual premier hospitality event, August 12-14, 2025 at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Join Florida’s most influential hospitality professionals and top-level executives for this two-day event. Bringing you leading industry trends, best practices, top-notch speakers, and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.

TICKETS NOW AVAILABLE

*Please enter your full name and information to proceed to ticket type selection. Select your ticket type, then click “Next”. If you need to register more than one attendee you will then click “register another person”. If you have a promo code you will need to enter the promo code and click “apply”. Group discounts are available for groups with 8 or more attendees. Please contact Ashley Jackson at [email protected] to access the group discount code or for any questions. 

 

MEET THE SPEAKERS

Michael DeNunzio

Tim Tebow

AGENDA

CLICK HERE TO VIEW AGENDA

SCHEDULE OF EVENTS 

Tuesday, August 12th
5:00PM-7:00PM: Welcome Reception- Sponsored by: TECO
Wednesday, August 13th
7:00AM-9:00AM: Sponsor Marketplace Set-Up
9:00AM-5:00PM: Registration
9:00AM-11:30AM: Bloody Mary Bar & Mimosa Bar
10:00AM-11:00AM: Breakout Sessions
11:00AM-1:00PM: Welcome + Lunch Keynote Speaker
1:00PM-1:15PM: Get Connected! Networking Break!
1:15PM-2:15PM: Breakout Sessions
2:15PM-2:30PM: Get Connected! Networking Break!
2:30PM-3:30PM: Breakout Sessions
3:30PM-3:45PM: Get Connected! Networking Break!
3:45PM-5:00PM: Afternoon Keynote Speaker
5:00PM-7:00PM: Sponsor Marketplace Happy Hour
Thursday, August 14th
8:00AM-9:30AM: Breakfast
8:00AM-10:00AM: Registration
8:30AM-11:30AM: Bloody Mary Bar & Mimosa Bar
8:30AM-9:30AM: Morning Keynote Speaker
9:30AM-9:45AM: Get Connected! Networking Break!
9:45AM-10:45AMAM: Breakout Sessions
10:45AM-11:00AM: Get Connected! Networking Break!
11:00AM-12:00PM: Breakout Sessions
11:30AM-12:30PM: Lunch
12:30PM-1:45PM: Closing Keynote Speaker

ACCOMODATIONS

The room block is now closed. Should you have any questions please contact Ashley Gholston, Events & Industry Relations Director, [email protected]

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that you are with FRLA. Here is a link to available dining options if you would like to preview menus.

SPONSORSHIP OPPORTUNITES

CLICK HERE FOR SPONSORSHIP OPPORTUNITES

MARKETING & ALLIED MEMBER COUNCIL

CLICK HERE to view the Marketing & Allied Member Council. This event would not be possible without the input and guidance from our council. THANK YOU for investing your time and for your continued support of the FRLA! If you have interest in joining the Marketing & Allied Member Council contact Ashley Jackson.

 

The Florida Restaurant Show

 

INTRODUCING…THE FLORIDA RESTAURANT SHOW!

Whether you’re an independent owner, quick-serve restaurant operator, chef, caterer, baker, bar or nightclub operator, hospital, hotel, or commercial foodservice personnel — join us for 3 days November 11-13, 2025, at the Florida Restaurant Show at the Orange County Convention Center.

Learn about the hottest menu trends, state-of-the-art design and decor, the best in business education within our education programming, and hundreds of the leading vendors and purveyors dedicated to serving the restaurant & foodservice community — all under one roof.

Watch live culinary performances and listen in on discussions about how our chefs came to be. Emerging trends abound on the show floor with hundreds of exhibitors and in our exciting special events. Spark your creative appetite and celebrate your passion for the profession.

We’re excited to partner with Chefs Feeding Kids! Thank you so much to all our partners and supporters!

LEARN MORE HERE

 

Questions? Contact:

  • Registration: FRLA restaurant and hotel members receive unlimited free badges, and will need to select the “FRLA Member” option and include their member ID . If you need assistance with registration please contact customer service at  [email protected]
  • Exhibits & Sponsorships: Paul Pedrow at (484) 823-9608, [email protected] or Joe Carlino [email protected] 
  • Educational Breakout Sessions: Amy Riemer at 978-502-4895 or [email protected]