Florida Tourism Day 2026

FLORIDA TOURISM DAY 2026

During Florida Tourism Day, you’ll have the opportunity to engage with legislative leaders and connect with policymakers to advocate for the issues that directly affect your business and keep our industry thriving. Your presence in Tallahassee speaks volumes about the strength and significance of our industry.

Together, we are #HospitalityStrong!

REGISTRATION

*Ticket price of $125 includes all items listed in the event schedule below.

 

 

ACCOMODATIONS

  1. Courtyard by Marriott Tallahassee Downtown/Capitol ($199/night)
    1018 Apalachee Parkway Tallahassee, Florida, USA, 32301
    *Room block closes December 20th.
    CLICK HERE FOR GROUP RATE
  2. DoubleTree by Hilton Hotel Tallahassee ($319/night)
    101 South Adams Street Tallahassee, FL 32301
    *Room block closes December 19th.
    CLICK HERE FOR GROUP RATE
  3. Hotel Indigo ($294/night)
    826 West Gaines Street Tallahassee, Florida 32304 United States
    *Room block closes December 30th. Once the event dates are entered the group rate will populate.
    CLICK HERE FOR GROUP RATE

EVENT SCHEDULE

January 20, 2026

  • Welcome Reception (Exclusive to FRLA Members): The Filibuster

January 21, 2026

  • 8:30AM-10:00AM: FRLA Member Breakfast and Meeting: Dunlap Champions Club-University Room Level 6 and Kearney Osceola Grille
  • 10:30AM-12:30PM: Florida Tourism Day Briefing and Luncheon: Dunlap Champions Club-Grande Ballroom Level 3
  • 12:45PM-1:00PM: Buses depart from Dunlap Champions Club to Florida State Capitol
  • 1:30PM-5:00PM: Legislative Appointments: Florida State Capitol
  • 5:00PM-8:30PM: Florida Tourism Day Reception: FRLA Headquarters

EVENT AGENDA

Click Here

LEGISLATIVE PRIORITIES AGENDA

Click Here

SPONSORSHIP OPPORTUNITIES

Click Here

QUESTIONS?

2025 FLORIDA TOURISM DAY HIGHLIGHT VIDEO

Golf Invitational

 

FRLA’s Golf Invitational is the premier executive experience and annual fundraiser. This two-day exclusive event includes opportunities to network with top industry leaders, and support FRLA programs.  All proceeds benefit FRLA programs and initiatives.

 

CLICK HERE TO LEARN MORE!

 

Fall Board Meeting & Gala

OCTOBER 12-14, 2026
OPAL SOL RESORT, CLEARWATER, FL.

FRLA board members, chapter presidents and representatives, past state chairs, at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

The board meeting will be held in conjunction with the Hospitality Stars of the Industry Gala where FRLA board installations take place and award recipients are recognized. When the dinner celebration concludes, join industry leaders for a fabulous evening of networking, entertainment, and dancing!

REGISTRATION

*Coming soon.

ACCOMODATIONS

Opal Sol
400 Coronado Dr. Clearwater, FL. 33767

*Room block coming soon.

AGENDA

*coming soon.

QUESTIONS? CONTACT:

Ashley Gholston, Director of Industry Relations & Corporate Events- [email protected]
Ashley Jackson, Director of Membership Marketing- [email protected]  

 

 

Spring Board Meeting

APRIL 6-8, 2026
THE RITZ-CARLTON, AMELIA ISLAND,FL.

FRLA board members, chapter presidents and representatives, past State chairmen and chairwomen, and at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

REGISTRATION

 

ACCOMODATIONS

The Ritz-Carlton Amelia Island, FL.
4750 Amelia Island Pkwy, Amelia Island, FL. 32034

*Room block closed, Friday March 20th. Questions? Please contact [email protected]

AGENDA

ACCESS FULL MEETING AGENDA HERE

QUESTIONS? CONTACT:

Ashley Gholston, Director of Industry Relations & Corporate Events- [email protected]
Ashley Jackson, Director of Membership Marketing- [email protected]  

 

Summit

FRLA’s Summit is back for its 14th annual premier hospitality event, August 18-20, 2026 at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Join Florida’s most influential hospitality professionals and top-level executives for this two-day event. Bringing you leading industry trends, best practices, top-notch speakers, and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.

TICKETS

*Tickets on sale soon.

MEET THE 2025 SPEAKERS

Michael DeNunzio

Tim Tebow

2025 AGENDA

CLICK HERE TO VIEW AGENDA

ACCOMODATIONS

*Room block coming soon. Should you have any questions please contact Ashley Gholston, Events & Industry Relations Director, [email protected]

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that you are with FRLA. Here is a link to available dining options if you would like to preview menus.

MARKETING & ALLIED MEMBER COUNCIL

CLICK HERE to view the Marketing & Allied Member Council. This event would not be possible without the input and guidance from our council. THANK YOU for investing your time and for your continued support of the FRLA! If you have interest in joining the Marketing & Allied Member Council contact Ashley Jackson.

2025 HIGHLIGHT VIDEO

The Florida Restaurant Show

 

INTRODUCING…THE FLORIDA RESTAURANT SHOW!

Whether you’re an independent owner, quick-serve restaurant operator, chef, caterer, baker, bar or nightclub operator, hospital, hotel, or commercial foodservice personnel — join us for 3 days October 25-27, 2026, at the Florida Restaurant Show at the Orange County Convention Center.

Learn about the hottest menu trends, state-of-the-art design and decor, the best in business education within our education programming, and hundreds of the leading vendors and purveyors dedicated to serving the restaurant & foodservice community — all under one roof.

Watch live culinary performances and listen in on discussions about how our chefs came to be. Emerging trends abound on the show floor with hundreds of exhibitors and in our exciting special events. Spark your creative appetite and celebrate your passion for the profession.

Thank you so much to all our partners and supporters!

LEARN MORE HERE

 

Questions? Contact:

  • Registration: FRLA restaurant and hotel members receive unlimited free badges, and will need to select the “FRLA Member” option and include their member ID . If you need assistance with registration please contact customer service at  [email protected]
  • Exhibits & Sponsorships: Paul Pedrow at (484) 823-9608, [email protected] or Joe Carlino [email protected] 
  • Educational Breakout Sessions: Amy Riemer at 978-502-4895 or [email protected]