FRLA Monroe Welcomes New Board

[Key West, Fla.] The Monroe Chapter of the Florida Restaurant & Lodging Association (FRLA Monroe)  installed their 2019 board earlier this month after presenting a check to the Florida Keys Community College (FKCC) Foundation for hospitality and culinary student scholarships. FKCC President Dr. Jonathan Gueverra swore in the new board.

FRLA Monroe’s 2019 officers are:

  • John Trovato, President; Managing Director of Waldorf Astoria Casa Marina and The Reach
  • Bobby Kuchinsky, VP of Restaurants; General Manager of Pat Croce Restaurant Group
  • Larry Magor, VP of Lodging; Managing Director of Isla Bella Resort
  • Laura Ciampa, VP of Upper/Middle Keys; VP of Human Resources and Training of Ocean Reef Club
  • Sheldon Suga, Chairman/Past President; VP and Managing Director of Hawks Cay Resort
  • Charles Bauer, Treasurer; Owner of Smokin Tuna and Founder of Key West Songwriters Festival
  • Andreea Mihalcea, Secretary; Department Chair of Hospitality and Ecotourism at Florida Keys Community College

The February meeting for the FRLA Monroe Chapter was held at the FKCC Key West campus to underscore the board’s commitment to education. Money for the donation was raised at a fishing tournament hosted by FRLA Monroe last summer in Key West and underscores the association’s commitment to its mission of protecting, educating and promoting Florida’s hospitality industry.

To show their appreciation for FRLA’s support, FKCC culinary students served a feast of Valentine’s Day-themed treats including cakes, tarts, truffles and cookies.

Find more information about FRLA Monroe here or contact Lynne Hernandez at 305-710-3962.

FRLA Monroe Chapter Donates to FKCC Scholarship

[Key West, Fla.] The Monroe Chapter of the Florida Restaurant & Lodging Association (FRLA) donated $5,000 to the Florida Keys Community College (FKCC) Foundation for hospitality and culinary student scholarships on Feb. 14. Money for the donation was raised at a fishing tournament hosted by FRLA Monroe last summer in Key West and underscores the association’s commitment to its mission.

“The mission of FRLA is to protect, educate and promote Florida’s incredible hospitality industry, and the work that FKCC is doing to educate our future hoteliers and restaurateurs is vital to the industry’s continued success,” said Lynne Hernandez, FRLA Regional Director for the Monroe and Miami-Dade chapters. “The Monroe FRLA chapter and I are proud to support their efforts and to work with their students.”

The February meeting for the FRLA Monroe Chapter was held at the FKCC Key West campus, and the Monroe Chapter board presented the check to FKCC President Dr. Jonathan Gueverra. To show their appreciation for FRLA’s support, FKCC culinary students served a feast of Valentine’s Day-themed treats including cakes, tarts, truffles and cookies.

President Gueverra installed the 2019 Board for the Monroe Chapter after the check presentation. The 2019 officers are:

  • John Trovato, President; Managing Director of Waldorf Astoria Casa Marina and The Reach
  • Bobby Kuchinsky, VP of Restaurants; General Manager of Pat Croce Restaurant Group
  • Larry Magor, VP of Lodging; Managing Director of Isla Bella Resort
  • Laura Ciampa, VP of Upper/Middle Keys; VP of Human Resources and Training of Ocean Reef Club
  • Sheldon Suga, Chairman/Past President; VP and Managing Director of Hawks Cay Resort
  • Charles Bauer, Treasurer; Owner of Smokin Tuna and Founder of Key West Songwriters Festival
  • Andreea Mihalcea, Secretary; Department Chair of Hospitality and Ecotourism at Florida Keys Community College

Find more information about FRLA Monroe here, and learn more about FKCC scholarships and programs by contacting Dr. Frank Wood, Vice-President of Advancement and FKCC Foundation Executive Director at 305-809-3287.

FRLA Broward Director Announced

[Ft. Lauderdale, Fla.] Representatives from the Florida Restaurant & Lodging Association (FRLA) today announced the hire of a new director for the FRLA Broward Chapter. Rozeta Mahboubi, a seasoned professional with both tourism and marketing experience, will lead the chapter in the Ft. Lauderdale area.

“Rozeta’s experience working with local convention and visitor bureaus as well as chambers of commerce makes her an excellent fit for the FRLA Broward Chapter,” said Carol Dover, CEO / President of FRLA. “Combining that with her natural sales skills and her ability to forge strategic relationships, Rozeta will bring exceptional value to FRLA at both the state and local level, and we are thrilled to have her on board.”

Mahboubi holds a Bachelors in Hospitality Meeting and Travel Administration from Metropolitan State University in Denver and is a graduate of both Leadership Hollywood and Leadership Broward. An active member of the community, she is passionate about the arts and has served on a variety of committees related to tourism and destination marketing in South Florida. Mahboubi’s professional experience includes marketing for high-end and boutique lodging establishments. She also served as the Executive Director/CEO of Martin County Convention and Visitors Bureau as well as the Tourism Director at the Hollywood Office of Tourism in Broward County.

Gov. DeSantis Budgets $76 Million for VISIT FLORIDA

[Tallahassee, Fla.] Today, Gov. Ron DeSantis unveiled his budget, The Bold Vision for a Brighter Future, recommending $76 million for VISIT FLORIDA. This amount keeps the funding at its current level and underscores the importance of the tourism industry to our state’s economy. VISIT FLORIDA serves as the official tourism marketing organization for the state and targets potential visitors from out-of-state as well as out-of-country through a variety of partnerships and programs.

 

“We are proud to see that Gov. DeSantis recognizes the importance of tourism in Florida and has chosen to recommend we continue to support VISIT FLORIDA,” said Carol Dover, CEO / President of the Florida Restaurant & Lodging Association. “The number of visitors to our great state has risen as a result of the marketing efforts of VISIT FLORIDA, and I am excited to see how this continuation of support will positively impact our state’s economy.”

 

Regarding his budget recommendation, Gov. DeSantis said, “While Florida continues to grow and diversify economically, it is undeniable that the tourism industry is one of our state’s economic foundations. Florida’s prosperity in recent years is due in no small part to the economic activity generated by over 100 million visitors to Florida every year. Although our state has much to offer, we cannot rest on our laurels and hope that our tourism success will continue without a strong state-level marketing program.

 

“The Bold Vision for a Brighter Future budget recommends $76 million for VISIT FLORIDA, the same amount as in the current fiscal year. VISIT FLORIDA serves as the state’s official tourism marketing corporation and Florida’s official source for travel planning to visitors across the globe. The organization, along with its partners, facilitates tourism industry participation through various domestic and international marketing opportunities (e.g. domestic and international trade shows and consumer shows and media missions) to top global visitor markets. VISIT FLORIDA also works closely with tour operators, travel agents and event planners as part of its marketing activities. In addition, the state’s five Official Welcome Centers are staffed by VISIT FLORIDA. At this proposed level of funding, we can be assured that Florida will set another record for the number of tourists visiting our state.”

 

In addition to VISIT FLORIDA’s domestic and international marketing efforts, the organization works to drive visitors to areas that have been negatively impacted by various disasters. Programs such as Red Tide Recover and Hurricane Recovery Support offer complimentary brochure distribution at the state’s welcome centers, marketing partnerships and exposure on the VISIT FLORIDA website. Designed to help areas quickly recover in the wake of a disaster, these programs benefit tourism-related businesses like hotels and restaurants.

 

For more full details of Gov. DeSantis’ Bold Vision for a Brighter Future budget, click here.

Hospitality Heroes Honored in Northwest Florida

[Destin, Fla] On Jan. 31, the Northwest Florida Chapter of the Florida Restaurant and Lodging Association (FRLA) partnered with Visit South Walton and the Emerald Coast Convention and Visitors Bureau (CVB) to recognize the men and women who have had a positive impact on the area’s tourism. Nearly 300 people gathered at The Henderson Beach Resort to celebrate the those on the frontlines of the region’s critical tourism industry. Area hotels, vacation rentals and restaurants nominated more than 50 individuals for 12 categories designed specifically to acknowledge those making a difference in Walton County hospitality. Last night’s winners each received a plaque and $500 to thank them for their commitment to hospitality.

“Tourism is the state’s largest industry, and it’s certainly an economic driver here,” said Nick Lowe, Regional Director for FRLA and the event’s organizer. “A great experience brings visitors back again and again, and our honorees are the ones ensuring our guests have positive, memorable trips year after year. We are proud to honor these heroes for their service and impact.”

The 2019 Hospitality Heroes are:

Best Restaurant Manager: Jason Schiess, Great Southern Café, 45 Central Wine & Sushi Bar, Meltdown on 30A

Best Hotel/Resort Manager: Phyllis Shanks, ResortQuest by Wyndham

Best Culinary Manage: Chef Jim Shirley, Jim Shirley Enterprises

Best Front of House Associate, Restaurant: Angelia Anderson, Floyd’s Shrimp House

Best Front of House Associate, Hotel/Resort: Tamee Huggins, Henderson Park Inn

Best Back of House Associate, Restaurant: Jose Arias, Jr., Brotula’s

Best Back of House Associate, Hotel/Resort: Eddie Gray, Newman – Dailey

Supplier of the Year: Heartland Payment Systems

Best Sales and Marketing Associate: Misty Rae, Saltwater Restaurant Group

Best Arts and Culture Experience: Culture Arts Alliance of Walton County

Best Event: South Walton Beaches Wine & Food Festival

Spirit of Hospitality: The St. Joe Company

Palm Beach EATS Mixes Students, Chefs & Locally-Grown Produce

[Palm Beach, Fla] The Palm Beach Chapter of the Florida Restaurant & Lodging Association (FRLA) will host the fifth annual Palm Beach E.A.T.S. on Friday, Jan. 25 at the West Palm Beach Hilton. E.A.T.S. is the Education and Agriculture Together Showcase and was designed to highlight Palm Beach County’s tourism and agriculture industries and to benefit hospitality students. Each year, local high school students team up with Palm Beach chefs to create dishes using fresh ingredients from area farms. Open to the community, tickets are available online starting at $100.

“Palm Beach E.A.T.S. is an incredibly powerful event for the hospitality community,” said Nick Velardo, Committee Chair for E.A.T.S. and Vice President of Food and Beverage for The Breakers. “By pairing students who are interested in the culinary arts with seasoned experts, we strengthen the future of the hospitality industry overall. Further, when we add local farmers to the mix and open the event to the public, we promote our county’s top two industries and underscore their importance in Palm Beach.”

This year, E.A.T.S. will be held in the open-air garden of the West Palm Beach Hilton, and attendees will dine on dishes created by the culinary students / chef teams. In addition, guests will have the opportunity to bid on silent auction items including resort getaways, hotel stays, restaurant gift certificates, spa packages and golf rounds. Started in 2014, the Palm Beach E.A.T.S. event benefits high school culinary and hospitality students who wish to pursue an advanced degree. As a result of last year’s event, the Palm Beach Chapter of FRLA granted more than $14,000 in scholarships, and FRLA Regional Director Jodi Cross believes that E.A.T.S. 2019 will be even more successful.

“We have an unbelievable line-up of 12 area restaurants and farms participating this year,” Cross said. “Using locally-grown produce and homegrown goods, the students and chefs will prepare fabulous dishes for all attendees to enjoy.”

For more information on Palm Beach E.A.T.S., please visit FRLA.org/event/palm-beach-eats or contact Jodi Cross at 561-410-0035.

Nominations in Full Bloom for 11th Annual ROSE Awards

[Jacksonville, Fla] The Northeast Chapter of the Florida Restaurant and Lodging Association (FRLA) is seeking nominations for the 11th Annual ROSE Awards. The ROSE (Recognition of Service Excellence) Awards honor hospitality champions in the Northeast Florida region who are dedicated to excellent customer service. These are the employees who make guests’ experiences smooth and seamless and often go unnoticed. To nominate an individual in any of the 25 categories, employers can visit the FRLA website to access the nomination application. The deadline for submissions is Feb 4.

 

“It is wonderful to honor some of the best in hospitality at an event like the ROSE Awards,” says Regional Director for the Northeast Chapter of FRLA Nicole Chapman. “One night out of the year, more than 500 industry employees gather for an evening of peer recognition. Every one of the nominees brings the highest level of passion for service, and the ROSE Awards are a chance for the most outstanding professionals in our region to be recognized by their peers.”

 

Outstanding front-line hospitality nominees must meet the following requirements:

  • Work in a hospitality business in Northeast Florida (Clay, Duval, Nassau, Putnam and St. Johns counties)
  • Be a line employee
  • Work at said business for at least 90 days prior to the nomination deadline
  • Be dependable, passionate, and committed to customers
  • Serve as a role model to peers

The ROSE Awards will take place Feb 26 at the Hyatt Regency Jacksonville Riverfront. Tickets are available for purchase here.

 

For more information and sponsorship opportunities, contact FRLA Northeast Chapter Director, Nicole Chapman at 904-574-2259 or [email protected].

 

FRLA’s Florida Inns Chapter Is Association’s First State-Wide Special Interest Chapter

[Tallahassee, Fla.] The Florida Restaurant & Lodging Association (FRLA) today announced the launch of the first state-wide special interest chapter, the Florida Inns Chapter. This new group was formed as a result of a merge with the Florida Bed and Breakfast Inns (FBBI), an organization of 45 tight-knit innkeepers from around the state. Since 2015, FRLA and FBBI have partnered, with FBBI members enjoying a dual-membership in the two associations. As of Jan. 1, the FBBI has formally merged with FRLA.

 

“The creation of a new chapter is always an exciting time, but the launch of the Florida Inns Chapter marks a new era for us,” said Carol Dover, CEO / President of FRLA. “This first state-wide chapter represents the evolution of our industry and our association by pulling together proprietors from across the state who are focused on the same issues – in this case, the success and growth of independent lodging – to further protect, educate and promote their industry.”

 

Discussion about an official merge began in July of last year, and the formal vote to accept the proposal was held in September. FRLA staff has worked with FBBI leadership for months to work out how the newly-formed chapter will be administered and what event programming will look like in the coming year. To help ensure stability for the new chapter, the FBBI board agreed to serve as the board for the Florida Inns Chapter until 2021.

 

“The goal of the Florida Inns Chapter is to combine member resources, to have one mission, one voice and one story at the local, state and national levels,” said Anthony Sexton, President of the FRLA Inns Chapter and Innkeeper at St. Augustine’s Victorian House. “The creation of a new FRLA chapter specifically for bed and breakfast owners is an exciting new avenue for FBBI members, and we look forward to continuing to serve our members in the Florida Inns Chapter.”

 

The Florida Inns Chapter will be comprised only of FBBI members for the first year but will open to all independent lodging owners and operators next year.

 

For more information about the Florida Inns Chapter, please visit the chapter’s page or contact Nicole Chapman at 904-574-2259.

Gov. DeSantis Unveils Water Policy Reform

Today, Gov. Ron DeSantis signed Executive Order 19-12 regarding the protection of water and the environment in Florida. The actions that will be taken as a result of the order are intended to have a positive impact on water quality As one of the first Executive Orders signed by the new governor, this action underscores his understanding of the importance of this issue for Floridians an is intended to help achieve rapid results. Among items in the order are:
 

Funding

Via Executive Order 19-12, Gov. DeSantis allocates $2.5 Billion over the next four years. This money will be used for Everglades restoration and for the protection of Florida’s water resources. Additionally, the Department of Environmental Protection (DEP) shall continue the red tide emergency grant program that assists local governments with cleaning up the impacts of red tide to minimize the impact on residents and visitors.
 

Creation of a Blue-Green Algae Task Force

The order establishes a Blue-Green Algae Task Force, and this group is charged with helping reduce the adverse effects of blue-green algae both now and over the next five years. The task force will support key funding initiatives, identify priority projects based on scientific data to provide meaningful nutrient reductions in key bodies of water and recommend regulatory changes.
 

Address Reservoir and Stormwater Issues

The South Florida Water Management District should immediately begin implementing the next phase of the Everglades Agricultural Area Storage Reservoir Project and ensure the U.S. Army Corps of Engineers approves the project according to schedule. C-44, C-43, Taimiami Trail and other projects necessary to protect Florida’s waterways will be expedited. Work with the Corps of Engineers to improve the management of Lake Okeechobee, including updating the Lake Okeechobee Regulation Schedule and identifying water quality treatment technologies to install near water control structures in Lake O.
 

Septic

Executive Order 19-12 directs the DEP to establish a septic conversion and remediation grant program that includes a local government match.
 

Department of Health to Participate in Harmful Algal Bloom Task Force

Per this order, the Florida Department of Health (DOH) will participate in the Florida Fish and Wildlife Conservation (FWC) Harmful Algal Bloom Task Force. Representatives will provide expertise and assistance in studying the causes and impacts of red tide.
 

Creation of Office of Environmental Accountability & Transparency

This office will organize and direct integrated scientific research and analysis to ensure that all actions are aligned with Florida’s environmental priorities. A Chief Science Officer will coordinate and prioritize data, research, monitoring and analysis needs to ensure they are aligned with Floridian’s top concerns.
 

Creation of Office of Resilience and Coastal Protection

Intended to help prepare the state’s coastal communities for impacts from sea level rise, the Office of Resilience and Coastal Protection will provide funding and technical assistance as well as vehemently oppose all off-shore oil and gas activities on all of Florida’s coasts as well as hydraulic fracturing in the state.
 
For more information about red tide, blue-green algae, and resources for businesses facing these issues, please visit FRLA’s Algae page.

FRLA Collier Chapter Merges with Collier County Lodging & Tourism Alliance

On January 1, 2019, the Collier Chapter of the Florida Restaurant & Lodging Association (FRLA) officially merged with the Collier County Lodging & Tourism Alliance (CCLTA). With the merger, the membership of the FRLA Collier Chapter grows to nearly 200 hotels, restaurants, attractions, and allied members. The entire CCLTA board of directors will remain on the Collier chapter of the FRLA, including Randy Smith, who served as the CCLTA President.
 
“CCLTA has had a strong local presence in the tourism community and at the county government level, and the merge with FRLA will create a vital connection to the state and legislation that impacts Collier’s hospitality industry,” Smith said. “Additionally, this merger will grant our members access to tremendous benefits ranging from free consulting to discounts.”
 
FRLA members receive free consulting to assist with licenses and permits, discounts on required food certifications and training as well as cost savings for health benefits, prescriptions, payroll processing, tax solutions, loans, hiring and even web design. Current members of CCLTA are able to renew their annual membership at substantial savings for the next two years to encourage participation and further increase membership.
 
Lois Croft, FRLA Regional Director for Collier, believes the merger will strengthen county’s tourism and hospitality industry.
 
“Collier’s diverse membership across all sectors of tourism will now speak with a newly-energized voice in Tallahassee,” said Croft. “But the force of the CCLTA here at home will remain intact as their board members have agreed to serve on the FRLA Collier board. This deep local connection was important to all of us to preserve while we worked to increase our influence at the state level.”
 
For more information on FRLA Collier, please visit the Collier Chapter page or email Lois Croft at [email protected].