Technology has been and can be a huge asset to many businesses. In today’s society, there are so many different technological tools and resources to make your business better. Oftentimes what businesses don’t consider is how these tools can help retrieve the information they need to increase productivity and customer communication which will ultimately increase their profits. Examples of these tools include, loyalty programs, gift cards and email marketing. These different options help to benefit your company by extending reach, creating engagement, retaining customers and receiving feedback. Loyalty programs, gift cards and e-mail marketing are ways to help to focus on your current clients by retrieving information about their visit and notifying them about potential offers and deals. The goal is to keep your current customers loyal and happy which will result in increased sales and revenue.

Another benefit of these technological tools is that they provide vital customer data which can be used to help to grow your business. Wi-Fi is an example of a technological tool that provides customer data which can help grow your business. Wi-Fi is no longer and “added plus” but is something that is expected to be included in most operating businesses. This form of technology will not only benefit your customers but will benefit your business as well. According to the media company, Examiner.com, “There is no better purpose for an organization to provide a good experience to their customers and information technology helps provide the infrastructure to manage customer data.” When customers connect to a supplier’s Wi-Fi it gives the customer a good experience and in return the supplier is able to retrieve and manage customer data and customer feedback. This new information is a huge asset because now as a business you are able to use the collected data to conduct market research. The market research will help to inform your business what you need improve upon and where you need to move your focus to keep your customers loyal. Without having this data as a business you are lacking vital information that has the potential to help maintain and grow your company.

Almost all businesses want to use technology; however, most of them don’t want to deal with the labor that comes with it. Unfortunately there have not been many efficient ways when it comes to growing a company’s user base due to the manual process it takes to collect and enter this data. There is no need for a business to hold the responsibility of manually collecting and calculating the loyalty, proximity and usage of a customer. Oftentimes this leads businesses to avoid these tools altogether. What they don’t understand is that by avoiding these tools altogether; they are lacking vital information that has the potential to help their business grow tremendously. Luckily, there are companies like Captive Eyes who help to create that interactive experience for your customers, while automating data collection for third party systems. Technology is a beautiful thing and if used efficiently can benefit your business greatly, increasing sales and profits.