Restaurants Stay Open During COVID-19: A Great Win For The Industry

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On March 20, Governor Ron DeSantis issued Executive Order 20-71, where he announced that restaurants will move to take-out and delivery only in response to the evolving COVID-19 impact across the state. In his Executive Order, the Governor also lifted the ban on alcohol delivery for restaurants under certain conditions.

Allowing restaurants to remain open is a great win for the industry among the COVID-19 pandemic. It is vital for restaurants and hotels to remain safe and practice sanitation and social distancing during this time. Governor DeSantis has expressed his support to retailers, restaurants, and employees as they pursue creative business practices that safely serve consumers during this temporary period of social distancing.

In addition to allowing restaurants to offer to-go and delivery service, the ban on alcohol delivery has also been lifted. Restaurants are now allowed to sell alcohol in sealed containers to be consumed off of the premises of the restaurant, so long as it is accompanied by the sale of food and complies with Section 561.57 of Florida Statues.

For more information and industry-related COVID-19 updates, please visit https://frla.org/covid-19.

Do You Love Your Point of Sale?

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With Valentine’s Day approaching, love is in the air. But if you’re not in love with your point of sale (POS) because it’s unreliable and hard to deal with, it’s time for a change. Breaking up with your POS doesn’t have to be messy. Look for these telltale signs that you and your POS are no longer compatible.

Your POS isn’t cloud-based

If your POS system isn’t operating in real time, you’ve lost the ability to see an immediate and complete picture of what’s happening at your business, what isn’t happening, and what absolutely needs to happen in terms of day-to-day operations. For example, a traditional POS requires you to run reports from an in-store terminal, so your ability to make data-driven business decisions is limited to when you’re at a business location. Having real-time sales and inventory information in the palm of your hand wherever you are is a game changer. That immediacy can only be provided by a POS system connected to the cloud. To stay competitive, moving to the cloud-based POS becomes a necessity, not a luxury.

Your POS isn’t user-friendly

Does your staff hate using your POS when it comes to voids, refunds, split payments, modifiers, and last-minute changes to order details? If your staff has bad user experiences on your POS, chances are your guests have too. A well-designed POS increases staff productivity. For example, it is far quicker for a staff member to punch an order into an iPad and send it directly to the kitchen or bar than to write it down.

Your POS system doesn’t accept all payment options

If your POS isn’t keeping up with all of the rapidly expanding ways customers want to pay, you’re missing out on sales. Payment technology is evolving at leaps and bounds: EMV chip cards, Apple Pay. Google Pay, Samsung Pay and more. Supporting the methods guests prefer to pay is fundamental to your ability to serve them, including digital wallet, pay-at-the-table and pay by guest app options. Your POS should serve that expectation, too.

Your POS makes data vulnerable to attack

Data attacks on POS systems in hotels, restaurants, and foodservices are notoriously common. To protect you and your customers, your POS must have the latest security measures. An investment in a cloud-based POS system that is PA-DSS compliant, and partnering with payment partners who support these strict standards, helps you avoid data breaches. In turn, this helps you avoid the costs associated with attacks, which are significant.

Your POS system is unreliable

Outages and hardware issues can occur at the worst possible moment. The question is: How do these circumstances affect your POS? Can you continue to serve guests during an outage? If not, this is yet another sign that your POS needs to be replaced. Modern POS technology provides performance that legacy systems can’t match. They’re designed to perform flawlessly (99.999%), and you can continue taking orders and payments even if the internet goes down.

Your POS system doesn’t meet guest expectations

Flexibility is key to a great guest experience. If your POS doesn’t connect easily with loyalty programs, self-serve kiosks, and provide electronic receipts, it’s not connecting with how your guests want to interact with your business. For instance, your POS should allow guests to be served and billed right where they are. It should integrate with loyalty apps, and split a bill between customers and various modes of payment. If your POS solution is letting you down in these areas, it’s time to say goodbye.

Your POS isn’t supported by the right partner

Have you had issues or questions which required you to contact your POS provider? Did that partner immediately resolve these issues, or did a delay cost you sales? As the most critical tool in your store, any questions about your POS system should be answered promptly in person, via phone, chat, email and a 24/7/365 support center. You should never have to go it alone.

 

About Heartland
Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN), a Fortune 500 Company. Learn more at heartland.us.

Meet our January Member of the Month

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Meet Laurie Farlow, our January 2020 Member of the Month! Laurie is the proud owner and operator of Farlow’s on the Water, located in Englewood, Florida, which she runs with her husband Keith.

Her career in the restaurant industry began in 2003, when she and Keith opened Farlow’s. The 285-seat restaurant serves food with a Caribbean taste and Southern twist. Before opening Farlow’s, Laurie had zero restaurant experience but plenty of supervisory and management service. It was actually Keith who had the experience and passion for food service. With their combined experiences, Laurie and Keith make the perfect team for operating Farlow’s.

Laurie’s favorite part about working in the restaurant industry is meeting people (customers, employees and other trade professionals). To her, customer service is about connecting with people.

Thank you, Laurie, for being a wonderful FRLA member. We are proud to honor you as our January Member of the Month.

If you haven’t already, watch Laurie’s highlight video below:

Make 2020 a Breakout Year!

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January means new opportunities to do new things. If increased business success is at the top of your 2020 bucket list, take these five steps to make that wish come true. They will amp-up business to create a more prosperous New Year.

1. Create a website

If you’re part of the third of small businesses that still don’t have a website, make this the year you add one. Your customers expect it. They need to be able to find you. Thirty percent of consumers won’t even consider a business without a website. With a website, you’re reaching people even when you’re asleep and selling products all the time — not simply between your brick and mortar hours of 9 a.m. and 5 p.m.

Without a website, the chances of showing up on the search engine results are zero. But if you have a site, you can optimize it for search engines and increase your chances of appearing at the top of Google’s results. Why is that important? A vast majority of customers use their smartphones and tablets to decide where to go and what to buy. If you don’t have a visible website, customers simply go elsewhere.

2. Be Social

Have you been putting off getting your business on social media? With more than three billion people using social media, you can’t afford not to be social any longer. Make 2020 the year you join the crowd. Platforms like Instagram, Facebook and YouTube are perfect digital spaces to showcase your business, products and promotions. Plugging into social media gives you new ways to connect with your customers, hear what they want you to offer more of, and promote your website.

3. Get Mobile-Friendly

Is your website mobile friendly? Most visitors to your web page are reaching it through a smartphone or tablet these days. Make it part of your e-commerce strategy this year to optimize your website for small screens. After all, no one wants to squint to read a website or scroll ten times to find your phone number.

4. Find Your Marketing Voice

If you’re using the same marketing strategy year over year and getting mixed results, it’s time to change things up. Your business can’t be everything for everyone. Instead of casting a wide net, use sales records from your in-store POS, mobile app and online store to define exactly who your target customers are. Once you’ve zeroed in, make sure to use email marketing to reach out to customers about upcoming promotions. Seventy-two percent of consumers say email is their favorite method of communication with companies they do business with, and 61 percent like to receive promotional emails every week from businesses.

5. Fine Tune Your Customer Service

Every year, you should be looking at all of your customer touch points – from the counter to curb to doorstep and online – to ensure you’re providing gold-star customer service experiences. Seven out of ten consumers spend more with companies that provide excellent customer service. And if that isn’t reason enough, consider that it’s five times more expensive to acquire new customers than to retain existing ones. Adopt these five resolutions and you’ll get your business off on the right foot by helping more customers discover you throughout the New Year.

 

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN), a Fortune 500 Company. Learn more at heartland.us.

Feeling Jolly About our December Member of the Month

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Get to know our December Member of the Month, Damien O’Riordan, General Manager of The Ritz-Carlton, Sarasota.

Damien attended the Galway-Mayo Institute of Technology pursuing a degree in hospitality management nearly 25 years ago and immediately found his passion for the industry.

To Damien, Sarasota has so much to offer visitors and locals alike, and considers it the “best kept secret”. Boasting 35 miles of white-sand beaches, fabulous restaurants, and countless things to do, Sarasota is a tourist haven. Sarasota’s Ritz-Carlton boasts over 250 rooms, and offers wonderful amenities to help visitors explore this beach destination. However, Damien doesn’t take credit for the exemplary service offered here. He couldn’t do it without his hard-working staff.

Damien is a gift to FRLA, and a gift to The Ritz-Carlton, Sarasota. Be sure to check out his highlight to learn more about this awesome member!

Ready to modernize payroll? These technologies can help.

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Are you one of almost 30 percent of businesses still using payroll technology more than 10 years old? If so, your days of working with paper timesheets, punch cards and physical time clocks should be over.

Luckily for today’s entrepreneur, modern technology makes payroll administration easier and more affordable than ever. You can use cloud-based platforms, automated workflows and mobile-friendly apps to accurately manage payroll on the go, and assure compliance.

Payroll administration is a lot more than just handing out checks. Cloud-based payroll systems make it easy to share data, work remotely and stay up to date on ever-changing labor laws and requirements. They simplify data collection to determine how someone should be paid, how benefits time is managed, how taxes are withheld and paid, and how compliance and reporting is conducted.

Here are five ways technology is simplifying payroll management, reporting and compliance.

Powered by the cloud

Software updates and data backups are automatic, and keep you current with tax compliance and other regulations. Convenient, remote access eliminates the need to be at the office to run payroll. And with your payroll and Human Resource Information System (HRIS) data stored in the cloud, in a single system, you have better, more secure control over sensitive data such as Social Security numbers, compensation, benefits and address information.

Increased process automation

When multiple people are inputting the same information across a spectrum of applications, the risk for inaccuracies increases. Payroll automation creates error-free data by eliminating this manual and redundant entry. Additionally, modern payroll software accesses all relevant information necessary to automatically adhere with ever changing federal, state and local tax codes, wage rates and more.

Bio-metric time tracking

Employees today can clock in or out with their phone, iPad or the web using facial recognition and GPS. This eliminates “buddy punching” and records late arrivals, early departures and unplanned absences. Geo-Fencing is used to draw boundaries around the site where employees can clock in and clock out so you always know the exact location of an employee. Recorded time punches are automatically sent to payroll.

Online employee engagement

Self-service and a greater focus on the employee experience are hallmarks of modern payroll systems. Today’s self-service portal enables employees to track their time, update personal information and manage their benefits on their laptop or mobile device – without ever having to contact another person. Mobile apps also allow employees to remotely access schedules, swap and cover shifts (with manager approval) and request dates/times to take off. Additionally, job seekers can apply to open positions via text to make it easier for you to recruit new hires. Applicants can fill out and submit forms online. The hiring process needs no face-to-face time with an applicant until the final interview.

Unified data access

Having different systems talk to each other makes payroll much easier to manage. The data belonging to the areas of benefits administration, payroll, deductions, taxes, staff reviews and more is today integrated and consolidated across platforms so you can quickly access and reference it.

These payroll technology advancements can save you substantial time and money, and also do a better job of keeping you compliant with current labor laws, tax regulations and filing requirements. Upgrading your legacy payroll system will have you working smarter, not harder, and you’ll be asking yourself “why didn’t I make the change sooner.”

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.

Thankful for our November Member of the Month

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“We’re in the food and beverage industry. We love to make people happy. When you see a smile on the face of a guest, that’s what makes it all.” – Leigh Doyle

At FRLA, we are thankful to have such supportive and involved members like our November Member of the Month, Leigh Doyle. Leigh is the Vice President for Ellie Lou’s Brews & BBQ in Ocoee, Florida, and serves on the board for our Central Florida chapter, as well as a chair on the legislative committee.

His career in the hospitality and tourism industry began at Disney World, where he served countless Dole Whips to smiling faces. It was working at Disney that Leigh found his passion for the industry. Now, as Vice President, he oversees 98 employees. Leigh and the Ellie Lou’s team partner with local schools to support programs they need assistance with at the time.

Thank you, Leigh, for your involvement and love for the industry. Be sure to watch his highlight if you haven’t already!

 

Medical Marijuana in the Workplace

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In 2016, Florida voters soundly passed Amendment 2, Florida’s medical marijuana law, with over 71% of the vote.  Since then, two bills have been passed implementing the law, there was one high-profile lawsuit targeting the legislature’s initial ban on smoking medical marijuana, and the Office of Medical Marijuana Use was created as part of Florida’s Department of Health. We’d like to touch on what this means for marijuana in the workplace.

Where are we now?

Only “qualified patients” are entitled to use medical marijuana, which requires certification by a physician of a debilitating medical condition:  cancer, epilepsy, glaucoma, HIV, AIDS, PTSD, ALS, Crohn’s disease, Parkinson’s disease, multiple sclerosis, other medical conditions “of the same kind or class as or comparable” to the ones specifically identified, a terminal condition, and chronic nonmalignant pain.

Florida’s law specifically provides that no employment accommodations are required for any on-site medical marijuana use.  Thus, an employee can use medical marijuana on-site only if permitted by the employer.  Further, in order to qualify for a 5% discount on worker’s compensation premiums, employers are required to comply with the Drug Free Workplace Act, which demands a zero tolerance of illegal drug use (including marijuana, which is still illegal under federal law).

According to a June 21, 2019 report from Florida’s Office of Medical Marijuana Use Florida’s Office of Medical Marijuana Use, there have been 311,443 total patients in Florida who have been issued a medical marijuana card (more than double the number of total patients from the year before).  This roughly translates to about 1 in every 68 people in Florida having been issued a medical marijuana card.

Where are we going?

Based on trends in other states and changing attitudes towards marijuana usage generally, it would not be surprising if, over time, Florida’s medical marijuana laws expand and evolve.  Here are a few things we may see in the employment context:

  • Workers compensation. As noted above, many employers implement a drug-free workplace policy to receive a discount on their worker’s compensation insurance.  Florida’s medical marijuana law does not affect an employer’s ability to “establish, continue, or enforce” such a policy.  Consequently, employers who enforce a drug-free workplace policy may lawfully prohibit employees taking medical marijuana from work.  Additionally, medical marijuana is not reimbursable under workers compensation claims at this time.  Moving forward, however, workers compensation may change as medical marijuana becomes more accepted.  Some carriers have shown a willingness to reimburse for medical marijuana, and courts in some other states have required it.
  • Accommodations for medical marijuana. Marijuana (including medical marijuana) remains a schedule 1 narcotic and thus illegal under the federal Controlled Substances Act.  Additionally, Florida’s medical marijuana law does not require employers to accommodate employees’ use of medical marijuana.  Early court decisions in states other than Florida have sided with employers on this issue, but there are some more recent cases that are more employee-friendly.  Indeed, there are some states that have written employee protections into their marijuana legalization statutes.
  • Less drug testing.  Many employers in Florida have stopped testing job applicants for evidence of marijuana usage.  This is because they have had trouble recruiting and hiring quality employees when they are forced to reject a significant slice of the population who uses medical or recreational marijuana.  Although we can expect employers to continue broad drug testing for employees who perform high-risk or safety-conscious jobs, the movement is to eliminate testing for marijuana usage for other, low-risk occupations.
  • Recreational usage of marijuana.  To date, there are 11 states plus the District of Columbia which have adopted laws legalizing marijuana for recreational use.  A Pew Research Center survey from 2018 found that 62% of Americans believe that marijuana should be legalized – this is double what it was in 2000 .  Thus, the trend certainly is for legalization of marijuana for all uses – medical and recreational.  It is not a stretch to believe that Florida will eventually follow this trend.

Tips for Employers:

Employers should give real thought to their businesses, the type of work the employees do, and the risks of employee use of medical marijuana, and then determine whether to  limit or prohibit medical marijuana in their drug-free workplace policies.  The discount on worker’s compensation premiums is a powerful incentive for a zero-tolerance policy, but it may be worth giving up that discount in order to attract a larger number of qualified employees.  Talking with an employment attorney about these issues can be a worthwhile investment, as an attorney can help to draft a policy that is specific to the employer’s needs and ensure that the policy complies with any changes in federal or state laws pertaining to medical marijuana.

Blog written by Sally R. Culley, [email protected], and Chase E. Hattaway, [email protected].  You can find this blog in the Florida Restaurant and Lodging Magazine – Fall Edition

Are you guilty of committing these 5 payroll mistakes?

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Not knowing or failing to comply with payroll laws can put your business under a magnifying glass, and lead to fines and penalties. In fact, the Internal Revenue Service (IRS) penalizes nearly 1 in 3 businesses for payroll mistakes.  To avoid being one, don’t get tripped up by these common payroll mistakes:

1. Poor Record Keeping and Inaccurate Data

Poor record keeping and data entry mistakes can result in overpaying or underpaying payroll taxes. When it comes to record keeping, the law requires that you hold on to the following documents for at least four years:

  • Timesheets
  • Canceled checks
  • Tax forms
  • Proof of past payments

It’s also important that employee information be 100 percent accurate. After your employees fill out their W-2s, make sure to double-check the following information:

  • Employee’s Full Name
  • Current Address
  • Social Security Number
  • Start Date
  • Termination Date (If Applicable)
  • Date of Birth
  • Payroll Details, Including Hourly Rate, Overtime, Etc.

2. Falling behind on payroll tax and filing deadlines

The government collects payroll taxes on a pay-as-you-go basis. Almost half of all small businesses get fined an average of $850 every year for late or missed payments.

There are two reoccurring payroll tax deadlines you need to remember. A biweekly or monthly deadline is set by the IRS to deposit both withholding taxes and your share of taxes. If you fail to make a timely deposit, you are subject to a penalty of up to 15 percent, depending on how late the deposit is. And, there are quarterly and annual returns that you must file with your W-2s.

3. Withholding errors

There’s lots of potential slip-ups in the withholding process. Misclassifying employees is one way businesses screw up withholding. Other common mistakes include:

  • Failure to withhold federal and state taxes
  • Inaccurate calculation of pre-tax and post-tax deductions
  • Making incorrect deductions from exempt employee’s salaries
  • Excluding taxable fringe benefits like gift cards, awards, and bonuses
  • Excluding specific expense reimbursements from the employee’s taxable wages
  • Issuing incorrect W-2 forms

4. Exempt or non-exempt?

A non-exempt employee (generally hourly workers) is entitled to overtime pay while an exempt employee is not. When your non-exempt employees work more than 40 hours in a week, you owe them time and a half. You can’t sidestep this overtime obligation by instead giving them comp time (take off for the overtime hours worked). Doing so violates the federal Fair Labor Standards Act (FLSA) and can leave your business vulnerable to a lawsuit.

An employee must meet three conditions to be exempt from overtime pay:

  • Earn more than $455/week or $23,600/annual
  • Is either salaried or on a consistent hourly schedule with a relatively unchanging paycheck
  • Position is managerial, administrative (staff employees and not “on the line”), or professional (degreed like an engineer, doctor, or lawyer)

It’s wrong to assume that if an employee works overtime without advance approval, you do not have to pay for that overtime. It’s also never a good idea to ask an employee to work off-the-clock or reduce hours worked.

5. Contractor or part-time employee?

Confusing an employee with a contractor can come back to bite you. Businesses are generally not required to withhold or pay any taxes on payments to independent contractors, who are subject to self-employment tax. If workers are your employees, you owe payroll taxes on their wages and taxable benefits. You can’t avoid payroll taxes on wages and taxable benefits by labeling workers as independent contractors if they truly are employees.

If you are unsure about a worker’s status, request an IRS determination by filling out Form SS-8. If you’ve already made the mistake of misclassifying employees, the IRS offers you relief through the Voluntary Classification Settlement Program.

As a small business owner, you’ve got a lot on your plate. Finding a trusted and experienced payroll provider will eliminate the confusion and stress that often accompanies paying employees, filing forms, and meeting all your tax requirements.

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.

It’s a treat to honor our October Member of the Month

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We are excited to honor our October Member of the Month, Matt Moore with Fish out of Water (FOOW). FOOW is located on Scenic 30A in a small town called WaterColor, and with a prime spot right along the beach, locals and visitors alike love to admire the views and catch the sunset at night. This awesome restaurant combines two of Florida’s popular cuisines, seafood and southern cooking, in a fun, welcoming setting.

Outside of serving food for their visitors, the Fish out of Water and WaterColor team coordinated with FRLA to serve hot meals to those in need in response to Hurricane Michael in 2018, and we are so appreciative of their help.

Check out this “Instagram Worthy” restaurant on your next trip to the Gulf Coast!